Skilled occasions can generate a great deal of alternatives in a really brief interval. But it surely’s crucial to behave quick so your heat leads don’t calm down.
We’ve put collectively a listing of the ten most necessary post-event priorities that will help you flip attendees into prospects and prospects. Right here’s what to give attention to when you’re again within the workplace, and the way ZoomInfo might help:
1. Maintain Your Finger on the Pulse of Attention-grabbing Accounts.
Arrange information alerts in Salesforce for corporations you related with on the occasion to remain up-to-date on data which will enable you to land a deal.
2. Monitor Intent Spikes for Sizzling Matters.
Whether or not they’re speaking about synthetic intelligence, new advertising and marketing instruments, or hiring initiatives, ZoomInfo Intent alerts can floor the businesses exhibiting essentially the most curiosity — so who it is best to attain out to subsequent.
3. Capitalize on Funding Scoops.
Met a rep from an organization looking for funding? With ZoomInfo Scoops, you’ll be able to observe any funding information or bulletins associated to those corporations.
4. Use Tracker to Observe Key Influencers.
Get notified when decision-makers enter and exit your accounts so that you could be proactive in your engagement with the proper message on the proper time.
5. Attain Out on the Proper Time.
Use automated performs to trace and comply with up with the attendees who’re most probably to transform — once they present intent spikes, go to your pricing web page, elevate a funding spherical, or transfer to a brand new firm.
6. Notify Gross sales When a Prospect Visits.
Don’t let good alternatives escape — create a play that may instantly set off a Slack alert to the account proprietor when a prospect visits your pricing web page.
7. Scale back Type Fields, Improve Conversions.
So that you made an ideal impression, and persons are visiting your web site. The chance that they’ll fill out a kind significantly will increase with fewer fields. Utilizing FormComplete lowers the barrier of entry whereas nonetheless capturing all of the essential information needed to attain and route them.
8. Align Gross sales & Advertising on Goal Prospects.
With a single click on of ZoomInfo’s Aircover function, gross sales reps can notify advertising and marketing that they wish to begin show adverts, social media, and e mail campaigns focused at particular high-value accounts.
9. Observe-Up Emails to Keep Related.
With the engagement capabilities in ZoomInfo Gross sales, you’ll be able to make use of customized fields to tailor your messages so they appear customized, even when sending at scale.
10. Import to Enhance your Lead Listing.
Use RingLead Listing Import to add, dedupe, enrich, normalize, match, and assign lead lists in a single step.
ZoomInfo’s trendy GTM instruments and industry-leading information make post-event follow-up a breeze. Able to uncover insights, interact prospects, and win sooner? Begin your free trial at the moment.
