Advertising and marketing a brand new enterprise can really feel overwhelming – particularly once you’re simply beginning out.
You have got so many different challenges that discovering recent, efficient methods to advertise your small business appears like an inconceivable mountain to climb.
However right here’s the excellent news.
With only a handful of genius concepts, making a advertising technique that drives leads and boosts on-line gross sales is feasible… and even enjoyable!
On this weblog, we’ll discover revolutionary advertising methods tailor-made for brand new enterprise house owners such as you who want to construct one thing sustainable, impactful, and in the end worthwhile.
Not less than certainly one of the following pointers can be simply the factor you’re in search of.
Let’s get into it.
Is Advertising and marketing a New Enterprise More durable Than Advertising and marketing an Current One?
Advertising and marketing a longtime enterprise has some apparent benefits.
One of many greatest is referrals.
Current companies typically depend on referrals from glad prospects, which offer belief and credibility.
In actual fact, research present that leads generated through referrals have 3-5x increased conversion charges than leads generated through adverts or content material.
For on-line companies, devoted referral applications (i.e. leveraging previous prospects to create new prospects) can account for 35% of complete on-line purchases when carried out successfully.
As a brand new enterprise, you possibly can’t faucet into referrals.
Advertising and marketing a brand new enterprise is like beginning a race from a standstill, whereas established companies start with a working begin.
4 Benefits in Advertising and marketing New Companies
However established firms face their very own hurdles too.
Not less than 65% of companies cite producing leads and visitors as their greatest problem, proving that constant advertising stays important for progress.
So in case you can grasp getting leads and gross sales proper firstly you’re conquering one of the crucial difficult features of scaling any enterprise.
And you’ve got some benefits in your favor:
- Versatile Branding: You’ll be able to experiment with daring, recent branding and pivot based mostly on early suggestions.
- Deal with New Shoppers: Without having to appease an current buyer base, you possibly can design presents and messaging that enchantment on to your goal market.
- Time to Construct Loyalty: With extra flexibility to spend money on consumer relationships, you possibly can create a robust base for future referrals.
- Inventive Freedom: No established model tips imply you will be as revolutionary as wanted to seize consideration.
For ongoing success each new and established companies leverage conventional channels like social media, search engine optimisation, e mail advertising, and even out of doors promoting or unsolicited mail.
However on this submit, we’ll give attention to agile, guerrilla techniques that ship quick outcomes.
We’re in search of speedy visibility, leads, and gross sales.
A brand new enterprise could begin from zero, however with the best strategy, you’re setting the stage for long-term success.
23 Genius Methods to Market Any New Enterprise
Genius City Advertising and marketing Concepts
1. Stickers
Stickers are a easy however extremely versatile advertising device that may rapidly seize consideration and create buzz for a brand new enterprise. By designing daring, memorable stickers along with your brand or an attention grabbing slogan, you can also make your model seen in sudden locations: from laptops and water bottles to lampposts and group boards. Stickers work properly for companies concentrating on youthful audiences, creatives, or anybody who values distinctive, shareable gadgets.
NOTE: Pay attention to the authorized repercussions for the place you place stickers in public locations.
Bonus Tip: Distribute them in widespread public areas or add them to packaging to broaden your attain naturally and encourage loyal prospects to share your model.

2. Chalk Writing
Chalk writing is a playful, cost-effective strategy to get your model observed, particularly in high-foot-traffic areas. By creating colourful, eye-catching chalk messages on sidewalks or partitions, you possibly can flip on a regular basis areas into your promoting canvas. This technique is good for companies that need to attain native audiences, corresponding to cafes, small retail outlets, or service suppliers.
Bonus Tip: Use intelligent, memorable phrases or your web site URL to depart an enduring impression and drive curious passersby to your on-line presence.
3. Paint a Mural
Making a mural is a robust strategy to construct model consciousness and add worth to your group. A vibrant mural that includes your model’s title, brand, or distinctive messaging can flip any clean wall right into a memorable visible expertise, attracting social media shares and native consideration. This strategy is especially efficient for manufacturers wanting to attach with their area people, in addition to companies in artistic industries or visually-driven niches.
Bonus Tip: Work with an area artist to provide the mural a novel, community-focused contact – boosting goodwill whereas additionally showcasing your model’s artistic aspect.

4. Leaflets and Flyers
Inventive leaflets and flyers will be an efficient strategy to seize curiosity, particularly after they break from the standard flyer format. With distinctive designs – like uncommon shapes, daring colours, or interactive parts – flyers can grow to be participating items that folks really need to maintain onto and share. This tactic works particularly properly for brand new companies attempting to construct an area buyer base or entice consideration at occasions like markets and festivals.
Bonus Tip: Take into account including a QR code that hyperlinks to a particular supply or unique content material, making your flyer a multi-dimensional device that encourages quick engagement.
Actual-life instance
The Crust Pizza restaurant in Pristina in Kosovo turned well-known for its revolutionary leaflet marketing campaign. The enterprise designed a leaflet that, when folded, seems like a pockets with euro payments protruding of it. Passersby picked up the wallets and the marketing campaign rapidly entered information articles the world over for its ingenuity.

5. Poster Marketing campaign
A poster marketing campaign is usually a high-impact, low-cost strategy to construct model consciousness and intrigue, particularly in focused areas like busy streets, cafes, and group boards. By designing visually putting posters with daring messaging and a transparent name to motion, you possibly can create an enduring impression that encourages folks to have interaction along with your model. This tactic is particularly efficient for brand new companies eager to rapidly seize native consideration or for manufacturers trying to drive occasion attendance.
Bonus Tip: Use QR codes or social media handles on the poster to drive visitors to your on-line channels and create a seamless offline-to-online journey for potential prospects.
6. Billboards
Billboards supply daring, unmissable visibility that may create huge model consciousness in a brief period of time. Strategically positioned alongside busy highways, widespread streets, or in high-traffic city areas, billboards can seize the eye of numerous passersby and make a robust assertion about your model. This methodology works particularly properly for manufacturers with eye-catching logos, memorable taglines, or artistic visuals that stick in viewers’ minds lengthy after they’ve pushed by.
Bonus Tip: Use a brief, punchy message and a easy design to make sure the message lands quick. Incorporating a QR code on digital billboards could make it straightforward for viewers to work together along with your model instantly.
7. Door Hangers
Door hanger adverts are an efficient and direct strategy to attain prospects proper at their doorstep. By inserting door hangers with participating designs and clear messaging, you can also make your model memorable whereas bypassing crowded digital channels. This tactic works significantly properly for native companies or service suppliers trying to goal particular neighborhoods, corresponding to residence service firms, actual property brokers, or eating places providing supply.
NOTE: Be delicate to householders and the place you select to put your door hangers, to keep away from any indignant repercussions.
Bonus Tip: Embrace a limited-time low cost or particular supply on the door hanger to inspire quick motion and take advantage of this direct touchpoint.
Actual-life instance
Scotch Swimming pools in Austin, Texas, used a door-hanger marketing campaign that focused solely houses with swimming swimming pools. The hanger provided the corporate’s weekly pool upkeep companies. It was a hit and helped the enterprise pull in new shoppers who hadn’t heard of them earlier than.

8. Enterprise Playing cards
Enterprise playing cards stay a timeless and extremely private advertising device that may go away an enduring impression. Not like digital messages, a well-designed card is a tangible reminder of your model, particularly efficient for creating connections at occasions, networking meetups, or native companies. Enterprise playing cards are perfect for professionals and companies trying to make a direct, private reference to potential shoppers or collaborators, corresponding to consultants, freelancers, and small enterprise house owners.
Bonus Tip: Take into account including a QR code linking to your web site or portfolio to make it straightforward for recipients to attach with you on-line. A novel materials or design, like a matte end or embossed brand, may also make your card stand out.
9. Van Wrapping
Van wrapping is a robust type of cellular promoting that turns your organization car right into a touring billboard. With eye-catching designs, branded logos, and memorable contact info, wrapped automobiles can construct model recognition and entice consideration wherever they go. This strategy is especially efficient for service-oriented companies with native routes, like plumbers, landscapers, or meals supply firms, permitting them to maximise publicity whereas touring to jobs or delivering items.
Bonus Tip: Embrace a QR code or web site URL on the van to encourage viewers to be taught extra about your companies, even after they’re on the go. A daring, memorable shade scheme may also assist your car stand out on the highway.
10. Scavenger Hunts
Internet hosting a scavenger hunt is a artistic strategy to interact your viewers, construct model consciousness, and encourage foot visitors to particular places. By hiding clues, merchandise, or branded gadgets in varied spots and sharing the hunt particulars on social media, you possibly can spark pleasure and generate buzz round your small business. Scavenger hunts are perfect for manufacturers with an area presence or these aiming to drive interplay and engagement, particularly within the retail, leisure, or hospitality industries.
Bonus Tip: Accomplice with different native companies to broaden the scavenger hunt footprint, including worth for members and fostering group connections whereas boosting visibility.
Actual-life instance
The Outdated State Saloon bar in Eagle, Idaho, created a month-long scavenger hunt that introduced in over 100 members. The hunt requested folks to search out distinctive posters of legendary outlaws scattered round city. As a reward for locating all of the posters first, one winner gained an enormous teddy bear – however you possibly can customise your reward to advertise your small business.

Genius Lead Era Concepts
11. Image Contests
Image add contests are a enjoyable and extremely participating strategy to encourage buyer interplay whereas constructing model visibility. By inviting customers to ship themed images and providing a prize for the most effective entry, you possibly can generate leads. This tactic is nice for manufacturers trying to develop leads quick – and you’ll select your medium of distribution based mostly on the place your audience is.
Bonus Tip: Providing a artistic or invaluable prize can encourage extra participation and inspire folks to share extensively.
Actual-life instance
The marketer John Dwyer ran an image contest in Australia that netted in three years’ value of enterprise for a brand new fencing firm. The competitors was referred to as ‘The Ugliest Fence in Australia’. It was promoted through radio adverts, and requested listeners to ship in images of their ugly fences with the worst instance profitable a free fence makeover. The enterprise then adopted as much as make customized presents for every participant who hadn’t gained.

12. Tiny Challenges
Tiny Challenges are mini 5-day teaching sprints designed to ship a invaluable consequence in a brief timeframe, making them extremely efficient for attracting shoppers to a service-based enterprise. Pioneered by Richmond Dinh and used with nice success by ClickFunnels co-founder Russell Brunson, Tiny Challenges presents potential shoppers a style of your teaching or companies with out the dedication of a long-term program. These mini-sprints work properly as a result of they give attention to fixing a particular ache level or attaining a fast win, giving members quick worth and confidence in your experience.
Bonus Tip: Provide a Tiny Problem that straight addresses a urgent situation to your audience, like growing productiveness or gaining readability on a purpose, and gives a significant outcome that leaves them wanting extra.
13. MIFGE
The MIFGE, or “Most Unimaginable Free Reward Ever,” is an unforgettable lead magnet designed to seize consideration by providing an irresistibly invaluable, free reward to potential leads. This kind of supply generates pleasure and buzz, drawing in a big viewers keen to assert the unique merchandise and interact along with your model. The MIFGE is good for companies trying to rapidly develop their e mail record, promote a product, or make an upsell alternative with future follow-ups to maintain the viewers engaged. The MIFGE idea was invented by veteran marketer Dan Kennedy, whose enterprise Magnetic Advertising and marketing was acquired by ClickFunnels.
Bonus Tip: Make your MIFGE one thing actually invaluable and related to your viewers’s pursuits – whether or not it’s a device, useful resource, or unique entry – to spice up conversion charges and maximize long-term engagement.
Actual-life instance
Click on Funnels co-founder Russell Brunson is an professional in utilizing squeeze pages and free presents to show leads into gross sales through upsells and cross sells. One good instance is how he purchased Dan Kennedy’s firm Magnetic Advertising and marketing and created $1 million in gross sales within the first 30 days with a MIFGE. You’ll be able to watch the video of Russell’s MIFGE supply right here.
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14. Gated Video
A gated video is a extremely participating strategy to seize leads by constructing curiosity and requesting an e mail tackle at a key second within the content material. Developed initially by Voomly (later acquired by ClickFunnels), this device permits viewers to entry the primary a part of a video totally free and prompts them to enter their e mail to proceed. This technique works properly as a result of it creates suspense and leverages the viewer’s curiosity, making them extra more likely to subscribe. Gated movies are significantly efficient for instructional content material, webinars, and demos, the place your viewers is raring to achieve invaluable insights.
Bonus Tip: Incentivize lead technology additional by providing a free e-book, cheatsheet, or different invaluable useful resource alongside the gated video. This doubles the perceived worth and provides subscribers an additional purpose to have interaction along with your model.
15. Lead Magnets
Lead magnets are invaluable, free sources you supply in alternate for a person’s contact info, corresponding to an e mail tackle. By making a gift of one thing of actual worth – like an e-book, template, or unique information – you possibly can entice certified leads who’re genuinely taken with what you need to supply. This technique is especially efficient for on-line companies, instructional platforms, and repair suppliers, because it encourages engagement and builds your e mail record for additional advertising alternatives.
Bonus Tip: Guarantee your lead magnet addresses a particular ache level to your audience and delivers a fast win, making them extra more likely to see your model as a go-to useful resource and proceed participating along with your content material.
Genius Social Media Advertising and marketing Concepts
16. Viral Content material Upgrades
Viral content material upgrades take the basic lead magnet to a brand new degree by encouraging customers not simply to subscribe however to share your content material to obtain a invaluable useful resource. As an alternative of merely asking for an e mail tackle, you request that the reader shares the submit on social media in alternate for the lead magnet, turning each obtain into a possible new supply of visibility to your model. This technique is particularly efficient for weblog posts, guides, and how-to content material, the place readers are more likely to discover the lead magnet extremely related and value sharing.
Bonus Tip: Provide a lead magnet carefully tied to the content material’s principal subject – corresponding to an in depth guidelines, cheat sheet, or template – so readers really feel it’s a pure extension and value sharing with their networks. This manner, you enhance each lead technology and attain concurrently.
17. TikTok Developments
Leveraging TikTok developments is a robust strategy to construct model visibility by tapping into widespread content material that’s already producing excessive engagement. By collaborating in trending challenges, audio clips, or hashtags and creatively weaving in your services or products, you possibly can be a magnet for an enormous viewers in a approach that feels pure and entertaining. This strategy is especially efficient for manufacturers concentrating on youthful audiences or anybody trying to enhance their social media following rapidly, as TikTok’s algorithm favors recent, participating content material that aligns with trending subjects.
Bonus Tip: Select developments that naturally join along with your model’s message or character, and use participating captions or calls to motion to encourage viewers to observe your account or go to your web site for extra.
Actual-life instance
South Florida restore store Clancy’s Auto Physique bought 6.3 million likes, 156k followers, and interviews on NBC and Enterprise Insider inside every week of posting their first-ever video on TikTok. The video was a trending sort of TikTok video with a cartoon cat and a caption studying: “Guys I lied on my resume and bought a job doing the social media of this physique store, please blow this up so I don’t get fired.”

18. Contests to Develop Followers
Operating a contest is a confirmed technique to develop your social media following whereas creating pleasure round your model. By providing a prize in alternate for following your account, tagging mates, or sharing the submit, you possibly can rapidly enhance engagement and broaden your viewers. This strategy is particularly efficient on platforms like Instagram and Fb, the place followers can simply unfold the phrase by means of tagging and sharing, bringing in additional potential followers with every entry.
Bonus Tip: Provide a prize that resonates along with your audience, corresponding to a product pattern or a service low cost, to draw followers who’re genuinely taken with your model and extra more likely to interact long-term.
19. Leverage Influencers
Partnering with influencers is a robust strategy to faucet into a brand new, extremely engaged viewers that already trusts the voice behind the advice. By working with influencers who align along with your model’s values and enchantment to your goal market, you possibly can rapidly construct credibility and consciousness whereas reaching potential prospects who will not be conversant in your small business. This technique works significantly properly for way of life, vogue, magnificence, and tech manufacturers, the place influencer suggestions can drive visitors and encourage purchases.
Bonus Tip: Search for micro-influencers (influencers with a smaller, extremely engaged following) in your area of interest to achieve genuine engagement at a decrease price and give attention to constructing long-term relationships for constant publicity.
Genius Content material Advertising and marketing Concepts
20. Write a ‘Tips on how to’ Information
Making a “how-to” information weblog submit is an efficient strategy to showcase experience whereas offering actual worth to your viewers. By addressing a particular drawback and breaking down a transparent, step-by-step resolution, you possibly can entice readers who’re actively looking for solutions and construct belief with them as an authority in your area. This technique works significantly properly for service-based companies, instructional websites, or any enterprise concentrating on folks taken with skill-building, because it engages a motivated viewers in search of sensible recommendation.
Bonus Tip: Use photos, examples, and clear subheadings to make every step straightforward to observe, and take into account including a downloadable guidelines or template for added worth.
21. Repurpose an Interview as Content material
Conducting an interview with an professional in your area means that you can collect distinctive insights and first-hand information that may be repurposed into extremely participating content material. By remodeling the interview into an actionable article, podcast, or social media collection, you possibly can present your viewers with invaluable ideas or methods whereas boosting your model’s authority. This strategy works particularly properly for companies in consulting, teaching, or schooling, the place professional views resonate deeply with audiences.
Bonus Tip: Break the interview into a number of items of content material, corresponding to key takeaways, quotes, or “prime ideas,” and distribute them throughout platforms to maximise attain and engagement.
Actual-life instance
Within the video beneath, ClickFunnels co-founder Russell Brunson tells the story of his first $1 million gross sales funnel. Russell interviewed Vince James, creator of The 12 Month Millionaire, who packaged the recording up as a product, and bought it for $37. He additionally bought a bodily copy of Vince James’ e book as an upsell.
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22. Write a Case Research
Case research are detailed accounts of your previous successes, exhibiting the way you solved particular issues for shoppers and achieved measurable outcomes. By demonstrating your experience by means of real-world examples, case research assist potential shoppers perceive the worth of your companies and envision related success for themselves. This strategy works significantly properly for consultants, businesses, and repair suppliers, because it builds credibility and presents concrete proof of your affect.
Bonus Tip: Embrace visuals like charts or before-and-after comparisons to spotlight key outcomes, and give attention to outcomes that tackle widespread challenges confronted by your audience.
23. Leverage the Public Area
Using public area works is a artistic strategy to supply invaluable content material with out creating it from scratch. For the reason that copyright has expired on books, tales, and even some historic guides, you possibly can repurpose these texts into lead magnets, like downloadable e-books or free guides, to your squeeze web page. This strategy is particularly efficient for schooling, literature, and self-help manufacturers trying to entice a readership taken with basic insights, knowledge, or foundational information.
Bonus Tip: Customise or replace the content material with trendy commentary or extra sources, making it extra related and engaging to your audience whereas preserving the unique worth.
Actual-life instance
In 2023, ClickFunnels co-founder Russell Brunson launched a membership web site centered on republishing works from the New Thought motion. These are authors like Napoleon Hill, Charles F. Haanel, Orison Swett Marden, and extra. Most of those works are not underneath copyright so there is no such thing as a price to re-use them. The Secrets and techniques of Success membership begins at $97/ month. You’ll be able to try the gross sales web page right here.
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Remaining Ideas: Experiment With Excessive-Influence Techniques to Develop Your Enterprise
Every of those advertising concepts presents a artistic strategy to generate leads or enhance gross sales rapidly.
They’re particularly helpful for a fast affect.
By experimenting with these techniques, you possibly can uncover what resonates most along with your viewers and retains them coming again for extra.
However what in case you get clicks, shares, and visibility however no actual outcomes?
For turning eyeballs into engaged leads and gross sales, ClickFunnels is the last word platform.
With highly effective instruments to seize leads, create upsells, cross sells, and nurture prospects multi functional place, ClickFunnels is constructed that will help you develop your small business effectively.
Take your greatest concepts from visibility to conversion in our free 14-day trial.