Whether or not they’re navigating financial headwinds, technological disruption, or intense competitors, greater than 35,000 companies worldwide depend on ZoomInfo to fine-tune their advertising and marketing campaigns, scale their gross sales outreach, and establish prospects who’re primed to buy.
ZoomInfo’s Buyer Impression Report 2024 brings these tales into sharp focus. Over the previous a number of months, our groups have surveyed some 7,000 ZoomInfo customers to be taught extra about how we assist go-to-market professionals meet their formidable targets.
Right here’s what we heard: ZoomInfo drives dramatically larger income, swells advertising and marketing pipelines, and claws again days of productiveness for frontline sellers who’re overwhelmed by inefficient analysis and prospecting instruments.
Tangible ROI for GTM Groups
ZoomInfo’s Buyer Impression Report 2024 reveals that, on common, ZoomInfo prospects generate 32% extra income, positive factors that maintain true throughout each main market phase, viewers demographic, and geographical area.
Along with the sturdy income positive factors made attainable by ZoomInfo, the ROI of ZoomInfo’s merchandise is felt at each stage of the advertising and marketing funnel. Entrepreneurs utilizing ZoomInfo had been capable of enhance each the standard and quantity of leads generated, equaling a rise in pipeline of 46% – roughly 1.5X development over non-ZoomInfo customers.
ZoomInfo Gives Increased Productiveness, Higher Engagement, and Higher Revenues
Gross sales and advertising and marketing professionals have by no means had so many instruments or information sources to work with. However in too many circumstances, the fast development of B2B information services has performed little to enhance the productiveness of the common frontline salesperson or marketer.
The truth is, many frontline GTM professionals really feel overwhelmed by the quantity of instruments and information at their disposal, with current information from Salesforce indicating that 66% of entrepreneurs have missed alternatives resulting from an overabundance of knowledge.
ZoomInfo understands the challenges going through frontline GTM groups, and each day our platform helps busy gross sales and advertising and marketing professionals do extra with much less. On common, ZoomInfo customers had been 64% extra productive due to our platform.
Gross sales growth representatives (SDRs) particularly reported common time financial savings of 18 minutes per prospect, equal to greater than 13 hours each week.
ZoomInfo Gives Superior Knowledge
Fashionable corporations stay and die by the standard of their information. Even essentially the most subtle go-to-market (GTM) motions are doomed to fail if the underlying information is unreliable — which is why ZoomInfo’s information is much and away the most well-liked with our customers.
In our survey, just about each one in every of our customers – 95% – stated they like ZoomInfo’s information to that of competing suppliers, resulting from our unparalleled demographic, firmographic, and geographic protection.
And we’re nonetheless not glad. Over the previous few years, ZoomInfo has made vital investments within the enlargement of our worldwide information, and we’re delighted to see the optimistic response to these investments.
Of our prospects within the Asia-Pacific area, 95% most popular our information over that of different suppliers, and 88% of consumers within the Europe, Center East, and Africa area most popular ZoomInfo information.
ZoomInfo: Modernizing GTM for All
We consider passionately in modernizing GTM for companies of all stripes — an equalizing pressure that permits the smallest, scrappiest startups to succeed in new audiences utilizing the identical instruments because the Fortune 100.
Along with highlighting the numerous advantages provided by ZoomInfo’s merchandise, our annual Buyer Impression Report has turn into a singular method for us to achieve larger insights into how our prospects are utilizing our instruments and information to develop their companies each single day.
In producing this 12 months’s report, we’ve got been impressed to see our prospects develop alongside us, and we stay up for sustaining that momentum in 2024 and past.
Obtain the complete Buyer Impression Report 2024 as we speak to discover extra about how ZoomInfo helps GTM professionals uncover insights, interact prospects, and win sooner — each day.
