Christmas is the fruits of December holidays for retail entrepreneurs, however little-known events can appeal to consumers, too.
Content material advertising is the artwork of making, publishing, and selling articles, podcasts, and movies to draw, interact, and retain prospects.
Consider using the next concepts in e-mail campaigns. December emails usually lead with promotions, however a message with useful, informative, or entertaining content material may be simply what consumers want.
Repeal Day
Repeal Day celebrates the tip of Prohibition.
December 5, 1933, marked the tip of Prohibition in america — the interval from 1920 to 1933 when the 18th Modification banned the sale, manufacture, and transportation of alcohol.
Regardless of good intentions, Prohibition led to the rise of bootlegging, speakeasies, and a thriving black marketplace for alcohol.
The twenty first Modification, which repealed the 18th, restored Individuals’ authorized privilege to buy and devour alcohol.
Since 1933, Repeal Day has change into a celebratory vacation for bars, distilleries, and fans, who toast the return of the liberty to imbibe.
Content material entrepreneurs might mix accountable alcohol consumption and the vacation season for how-to articles, Christmas celebration theme concepts, and even last-minute gift-giving concepts.
Listed below are a couple of instance titles.
- Males’s clothes store: “What to Put on and Drink This Christmas”
- House decor retailer: “Want a Christmas Get together Theme? Attempt Repeal Day”
- Normal merchandise retailer: “How you can Have a good time Repeal Day and Christmas in Type”
Christmas Card Day
Content material entrepreneurs can construct on the custom of sending vacation playing cards.
Individuals ship roughly 1.5 billion Christmas playing cards yearly, primarily by way of the U.S. mail. However not everybody who intends to ship a card does. Consumers get busy and neglect.
Enter Christmas Card Day on December 9, which goals to assist us keep in mind to collect stamps, envelopes, and playing cards and begin sending the vacation cheer.
Content material entrepreneurs can use Christmas Card Day to nudge their viewers of consumers not simply to ship playing cards however to purchase the correct reward, too.
Listed below are a couple of potential titles.
- “10 Causes to Add a Reward to 2024 Christmas Playing cards”
- “15 Presents That Are Manner Higher Than a Christmas Card”
- “The 2024 Christmas Card Readiness Information”
White Elephant Day
The king of Siam (now Thailand) apparently gave white elephants as items.
Celebrated on the second Wednesday in December, White Elephant Day falls on the eleventh in 2024. It is a chance to offer odd, extravagant, and — to cite Wikipedia — “ineffective” items.
The pseudo-holiday’s origins are unclear, however a idea goes one thing like this: When the king of Siam wished to self-discipline or punish a courtier mildly, he would give that particular person a uncommon albino elephant. These animals had been a treasure and handled like artwork, making them costly to take care of and ineffective for work or transportation.
From the content material marketer’s perspective, one might publish:
- A white elephant reward information,
- An article about organising a white elephant trade,
- A publish in regards to the historical past of white elephant items.
Nationwide Free Transport Day
Nationwide Free Transport Day is a chance to set affordable delivery expectations.
December 14, 2024, is Nationwide Free Transport Day. The founders of FreeShipping.org and Coupon Sherpa created the occasion in 2008 to advertise ecommerce. On the time, consumers feared on-line purchases after about December 10 wouldn’t arrive by Christmas. Providing free delivery would lengthen ecommerce orders.
However customers in 2024 consider they’ll order absolutely anything at seemingly any time to reach in 24 hours or much less.
That’s largely true except a purchase order is for, say, print-on-demand companies or drop-shipped items by way of DSers or elsewhere. These objects received’t arrive by Christmas day if ordered a lot previous the 14th.
Content material entrepreneurs can use Nationwide Free Transport Day to make last-ditch pitches to consumers, publishing articles about deadlines or explaining why print-to-order is nice for the atmosphere however not last-minute procuring.
Nationwide Whiner’s Day
Nationwide Whiner’s Day acknowledges that a few of us are unhappy the day after Christmas.
Content material entrepreneurs normally give attention to utility and data, leaving leisure to influencers and creators. But Nationwide Whiner’s Day on December 26 is a chance to entertain.
Nationwide Whiner’s Day acknowledges that some of us are unhappy the day after Christmas. It goals to poke enjoyable on the many issues we whine about regardless of being very blessed.
The purpose is humor. Listed below are some instance titles.
- “The Whiner’s Information to Appreciating the Christmas Haul”
- “The Delicate Artwork of Regifting”
- “Socks Once more?”
