In November 2024, ecommerce entrepreneurs may have no scarcity of matters for articles, movies, and podcasts. Examples embrace vacation procuring, Macy’s Thanksgiving Day Parade, Daylight Financial savings Time, navy households, and winter previews.
Accomplished proper, content material advertising attracts, engages, and retains clients. However discovering matters for that content material will be difficult. Listed here are 5 content material concepts your organization can use in November 2024.
Vacation Procuring Guides
Entrepreneurs can encourage early procuring with guides.
In 2024, simply 27 days separate Thanksgiving from Christmas. This comparatively brief procuring season has some retailers beginning early with vacation gross sales.
Preliminary advertising campaigns may embrace guides encouraging vacation gift-givers. One method is to deal with standard objects whereas reminding customers of the brief season.
Listed here are a couple of potential headlines.
- “10 Standard Toys That Could possibly be Passed by Black Friday”
- “5 Customized Items to Order earlier than Thanksgiving”
- “21 Christmas Items to Ship Internationally — and When”
- “10 Methods Early Vacation Shopping for Saves Cash”
Macy’s Thanksgiving Day Parade
The primary balloon within the Macy’s Thanksgiving Day Parade appeared in 1927.
November 2024 marks the 98th Macy’s Thanksgiving Day Parade in New York Metropolis. The parade is greatest recognized for its wonderful floats.
Now an annual and standard American vacation custom, the Macy’s Thanksgiving Day parade began with simply the retail retailer’s workers carrying colourful costumes and a few animals on mortgage from the Central Park Zoo. Quickly after, Macy’s added bands and floats.
The primary balloon, in 1927, featured Felix the Cat. In 2024, viewers can count on big balloons that includes the Diary of a Wimpy Child, Extraordinary Noorah & The Elf on the Shelf, Marshall from PAW Patrol, Spider-Man, and SpongeBob SquarePants.
For content material entrepreneurs, the parade could possibly be a chance to tell and entertain readers.
Daylight Saving Time
Plenty of people within the Northern Hemisphere will quickly change their routines on the finish of daylight saving time.
Sunday, November 3, 2024, marks the tip of daylight saving time in the US and at the least 10 different nations, when households will set their clocks again an hour.
Germany, Italy, and France had been among the many first nations to implement daylight saving time. They every began in 1916. America added it in 1942.
For content material entrepreneurs, the time change is a superb event to publish record articles explaining how falling again an hour may impression customers’ attitudes towards a given product or class.
Listed here are some product category-specific article headlines.
- Dwelling decor retailer: “10 Cozy Dwelling Updates for the Finish of Daylight Saving Time”
- On-line health store: “7 Methods to Keep Your Health Routine after Daylight Saving Time”
- Espresso service provider: “6 Brews to Energy by means of the Darker Days”
- Electronics retailer: “5 Sensible Devices for the Finish of Daylight Saving Time”
Army Household Month
Recognizing the sacrifice of navy households is a content material alternative in November.
Honorary holidays are wonderful methods to acknowledge and have interaction necessary buyer segments.
An instance is Army Household Month in November. Entrepreneurs can produce content material celebrating the resilience, power, and help navy households present for the troopers, sailors, airmen, and marines who defend the nation.
Among the finest methods is household profiles. A web based retailer promoting pet provides, for instance, may ask clients to appoint a navy household to be featured. The enterprise may then interview the household and shock them with a yr’s provide of pet meals.
Alternatively, entrepreneurs may acknowledge navy households or promote a reduction for that phase.
Winter Preview
Seasonal content material like snowboarding can entice guests from natural search and elsewhere.
November is a superb time to publish a how-to article for the upcoming winter snow season.
For instance, a web-based ski store may publish:
- Resort forecasts describing the place to search out one of the best snowboarding.
- A preseason ski upkeep guidelines.
- Gear guides for backcountry snowboarding.
- Vacation ski gear procuring guides.
Most ecommerce companies can discover preseason matters applicable for his or her product line.
- A ladies’s attire retailer may publish a information for sustainable winter vogue.
- A dietary complement model may produce a winter wellness collection.
- A pet provide retailer can create a vacation adorning information that includes related photographs and provides.
