At the very least 83 % of Nordic customers store on-line month-to-month, in accordance with a brand new report. Cross-border procuring is changing into extra widespread in these nations. Within the final twelve months, 76 % of customers within the Nordics bought merchandise overseas.
These knowledge come from PostNord’s E-commerce within the Nordics Autumn report. The analysis was carried out in September and October. In complete, 1,000 customers in Sweden, Finland, Norway and Denmark had been surveyed.
Recommerce alternatives
We have now written about ecommerce within the Nordics extra typically. Earlier analysis had already identified that there was nonetheless progress potential there. Based on this latest report, there are alternatives for recommerce within the Nordics.
Multiple out of 4 Nordic customers purchase secondhand merchandise on-line
Multiple out of 4 Nordic customers (29 %) purchased second-hand merchandise on-line within the final month, in the course of the examine. The second-hand product classes which are purchased most frequently are garments and footwear. At the very least 47 % of customers purchased these merchandise once they shopped second-hand merchandise.
Norwegians aged 30 to 45 most energetic on-line
When trying on the variations between generations, it’s evident that younger Nordics store on-line most frequently. Nonetheless, Norwegians aged between 30 and 45 stand out. They’re probably the most energetic internet buyers within the Nordics. Additionally they store cross-border typically. The one group that outlets on-line as typically, are Danish 18- to 29-year-olds.
Shoppers aged 65 to 79 in Sweden and Denmark usually tend to store on-line weekly than in different nations
Out of the older generations, Sweden and Denmark have the most important share of 65- to 79-year-olds that store on-line weekly. They’re twice as more likely to place on-line orders than their counterparts in different nations. Nonetheless, this solely applies to home procuring. In cross-border procuring, there are not any variations between the nations.
