A information to TikTok for WooCommerce

For those who’ve been eyeing TikTok as the subsequent channel to get your WooCommerce retailer in entrance of recent clients, however feeling a bit misplaced in navigating the content material and viral developments, right here’s an early reward. 

As a WooCommerce retailer proprietor (or supervisor), you’re seemingly at all times looking out for efficient methods to develop your attain and drive gross sales, particularly because the busy vacation purchasing season approaches. You’ve in all probability heard about TikTok’s potential as a promoting channel, however maybe you’re uncertain tips on how to successfully combine it into your present technique. 

This information goals to offer you sensible, actionable insights on tips on how to leverage TikTok to spice up your WooCommerce retailer’s efficiency through the essential vacation purchasing interval.

TikTok is the proper place for WooCommerce retailers to attach with keen gift-givers and vacation lovers this vacation season. It’s the place manufacturers can spark pleasure and enhance gross sales, as consumers search for the proper presents and must-have vacation gadgets.

With content material spanning each stage (and sentiment) of the vacation season, TikTok creates alternatives for small companies from the buildup to the large day.

Don’t want to listen to any extra? Get began on the TikTok for WooCommerce extension–and in the event you’re new to TikTok promoting you could be eligible to faucet into $1,500 advert credit score (phrases and circumstances apply). 

Let’s get (nut) cracking.

Why TikTok and WooCommerce? Why now?

With over one billion month-to-month energetic customers, TikTok is the place to be. It’s a robust commerce platform the place your merchandise can attain extremely engaged consumers who’re on the lookout for the excellent reward (or a bit of one thing for themselves). Right here’s why TikTok must be on the high of your vacation advertising checklist:

• Large attain: You’re tapping right into a extremely energetic person base, with a median of 58 minutes spent per day on the app, which means a number of probabilities on your merchandise to be found.
• Alternative to hit it huge: TikTok surfaces the proper content material to the proper viewers, even in the event you don’t have an enormous following.
• Ecommerce-friendly: From product tags to native purchasing options, TikTok has made it straightforward for WooCommerce retailers to show content material into gross sales.

Cracking TikTok’s content material code

On TikTok, it’s all about entertaining, genuine, and relatable content material. So how can your WooCommerce retailer stand out on this ocean of viral movies? 

Manufacturers like Dan O’s Seasoning have cracked the code on creating natural content material to surpass 4 million TikTok followers. They’ve leaned in with a full content material group and each day posts. But it surely’s potential to start out from scratch. Right here’s your roadmap:

1. Create a TikTok Enterprise Account

Begin by downloading the TikTok app, establishing a enterprise account, and optimizing your profile. Be sure that your bio is sharp, your profile photograph is your retailer’s emblem, and that there’s a transparent hyperlink to your WooCommerce retailer.

2. Publish content material that clicks

• Be entertaining: Prioritize humor, storytelling, or behind-the-scenes content material over direct gross sales pitches. Consider displaying your vacation packaging course of or how your merchandise are made, and showcase your model’s character.
• Leverage user-generated content material (UGC): Encourage your clients to create content material along with your merchandise. Create a Branded Mission (which will help you crowd supply content material) or group up with micro-influencers through the TikTok Creator Market for natural, artistic shout-outs.
• Preserve posting: TikTok thrives on amount simply as a lot as high quality. Posting commonly (even each day!) will increase your probabilities of going viral. Your content material doesn’t must be excellent; it simply must be constant and fascinating.

3. Develop a glowing advert technique

Creating the proper mix of natural and paid content material may be tough, however is well worth the effort. For those who want a number of concepts to kick begin your advert technique, listed below are a number of codecs to contemplate:

• In-feed Advertisements: Mix seamlessly into customers’ feeds — identical to common TikToks, however with a transparent call-to-action.
• Spark Advertisements: Promote present natural posts (yours or another person’s) and leverage TikTok’s engagement tradition.
• TopView Advertisements: Premium and arduous to overlook, these adverts greet customers as quickly as they open the app — excellent for showcasing your star vacation merchandise.

4. Let clients take a look at on the spot with TikTok Store

TikTok Store, at the moment accessible in choose markets, lets customers uncover merchandise instantly from movies and full their buy with out leaving the app. For those who haven’t set it up but, now’s the time. You possibly can flip viral content material into prompt gross sales — very best for capitalizing on the vacation rush.

5. Companion with creators

Creators on TikTok are your secret weapon to spice up vacation gross sales. These content material creators have constructed credibility and belief along with your target market, making their product suggestions extremely persuasive. Get began by:

• Setting a price range for influencer partnerships, and search out creators who align along with your model’s voice and values.
• Discovering creators by discovery or the TikTok Creator Market, which connects you with influencers, showcasing their engagement attain, views, and demographics. You possibly can register for an account after which seek for influencers and call them instantly. 
• Preserving it genuine. TikTok customers love natural, pure mentions of merchandise. A refined product placement in a cooking tutorial, as an illustration, will typically work higher than a flashy gross sales pitch.

6. Use analytics to information your technique

Use TikTok’s analytics to trace the efficiency of your content material and adverts. Have a look at engagement metrics like views, likes, feedback, shares, and click-through charges to grasp what works finest. Refine your content material technique based mostly on insights out of your most profitable posts and adverts.

TikTok methods that may sleigh the vacation season

We’ve lined the fundamentals, now we’ll dig into maximizing your TikTok efforts for the busiest purchasing season.

Right here’s a enjoyable reality: Vacation purchasing on TikTok begins early. 

In 2023, there was a 190% improve in #holidayshopping movies from the week earlier than Halloween to the week after (supply: TikTok inside hashtag knowledge, US, week 43 vs week 45, 2023). This implies there’s a golden window for partaking consumers earlier than the frenzy even begins.

Capitalize on the early gift-hunting with content material that falls into considered one of two camps:

• Gifting for others: Showcase merchandise that match totally different budgets or create reward information sequence for area of interest audiences.
• Self-gifting splurge: With 87% of customers shopping for for themselves throughout vacation gross sales, lean into this development with incentives or offers on must-have gadgets (supply: TikTok Advertising and marketing Science US Vacation Analysis 2022 performed by Materials).

Final yr’s vacation developments present that TikTok is the proper place to seize early consumers. From #BlackFriday to #Christmas and past, seasonal and holiday-specific hashtags drive tons of engagement:

TikTok weaves a various cultural tapestry, embracing and celebrating an array of traditions through the vacation season. Final yr, #Hanukkah had a 12.5% engagement price, #Kwanzaa a 9.8% engagement price, and #NocheBuena an 8.4% engagement price. 

Supply: TikTok inside hashtag knowledge, 2023

Listed below are some festive content material ideas to make use of in your retailer’s account:

1. Festive product showcases: Showcase your merchandise briefly, enjoyable movies — add vacation music and filters for further cheer!
2. Behind-the-scenes: Give sneak peeks of your group prepping for the vacations, or highlight your limited-edition vacation packaging.
3. Reward Guides: Set up your merchandise into classes — “Presents underneath $50” or “Stocking stuffers for tech lovers” — and share them as bite-sized TikTok movies.
4. UGC campaigns: Encourage clients to put up movies of your merchandise in vacation settings utilizing a branded hashtag (assume #YourBrandHolidayJoy). Provide prizes for one of the best submissions.
5. Vacation hacks: Share fast ideas utilizing your merchandise, whether or not it’s decking out an area with residence decor or cooking up a vacation feast along with your kitchenware.

Get began immediately and profit from your vacation 

For those who’re new to TikTok, there are a number of fundamentals you should get proper to unlock your full potential. Take a look at the TikTok for Woo setup information for the complete particulars. It covers tips on how to:

Join the TikTok for WooCommerce extension

Observe these step-by-step directions to arrange your Advertisements Supervisor account and Pixel and begin creating adverts.

Construct your first advert

Creating for TikTok is totally different, not tough. Use our AI-Powered Artistic Assistant for personalised artistic options and CapCut for Businessʼ advert artistic templates for a pro-looking end.

Run your first marketing campaign

Use Web site Conversions Goal, optimize for Full Fee (or your required end result), begin with a really useful advert group price range, and use Broad or Balanced focusing on.

Nurture and optimize

Embrace two or three (or extra!) creatives and run campaigns for at the least seven days earlier than optimizing. When you’ve got a TikTok Enterprise Account, use Spark Advertisements, and think about using Net Site visitors Customized Audiences after your first campaigns.

Time to sleigh your vacation gross sales!

Join your retailer catalog to TikTok by the TikTok for WooCommerce extension–and now’s a great time to benefit from the $1,500 advert credit score provide on your first marketing campaign (phrases and circumstances apply). 

And there you’ve got it, people! You’re now armed with all the pieces you should flip TikTok into your private vacation gross sales machine. Bear in mind, the important thing to TikTok success is being genuine, artistic, driving the waves of standard content material, and we hope you’ve got enjoyable doing it.