David Muir didn’t simply co-moderate a closely-watched presidential debate final week—he additionally anchored the nation’s prime newscast.
In line with stay plus similar day information from Nielsen, ABC World Information Tonight posted a dominant efficiency in the course of the week of Sept. 9, attracting an viewers of 6.933 million complete viewers and 967,000 viewers within the Adults 25-54 demo so treasured by advertisers.
Curiously, that’s a small complete viewer decline of -1% for WNT versus the earlier non-debate week. However the newscast did take pleasure in a +6% bump within the demo and prolonged its successful streaks to 300 out of the final 303 weeks in complete viewers and 228 out of the final 233 weeks among the many A25-54 crowd. In comparison with the identical week in 2023 (the week of Sept. 11), WNT skilled respective declines of -8% and -19% in each classes.
NOTE: On Monday (9/9/24), “World Information Tonight” was retitled to “WNT-ABC” on account of “Monday Night time Soccer.” On Tuesday (9/10/24), “World Information Tonight” was retitled to “WNT-ABC,” “CBS Night Information” was retitled to “CBS Night Nws,” and “NBC Nightly Information” was retitled to “NBC Nitely Information” as a result of presidential debate. On Friday (9/13/24), “World Information Tonight” was retitled to “WNT-ABC” and “CBS Night Information” was retitled to “CBS Night Nws.” The retitled telecasts are excluded from the weekly and season averages. ABC’s weekly averages are based mostly on two days (Wednesday-Thursday), CBS’ weekly averages are based mostly on three days (Monday, Wednesday and Thursday), and NBC’s weekly averages are based mostly on 4 days (Monday and Wednesday-Friday).
NBC Nightly Information with Lester Holt positioned second throughout Debate Week, with 6.028 million complete viewers and 881,000 A25-54 viewers. NBC notes that Nightly Information outperformed WNT within the A25-54 demo on Thursday, Sept. 12 by 13,000 viewers. Week-to-week, the newscast noticed beneficial properties of +5% in complete viewers and +4% within the demo, whereas a year-to-year comp sees it staying flat within the former class and declining -14% within the latter.
CBS Night Information with Norah O’Donnell had a third-place end with 4.393 million complete viewers and 659,000 demo viewers. The newscast noticed respective beneficial properties of +2% and +10% in comparison with the earlier week and fell by solely -1% and -2% in these classes in comparison with 2023.
Nielsen live-plus-same-day averages for the week of September 9, 2024:
| ABC | NBC | CBS | |
|---|---|---|---|
| • Whole Viewers: | 6,933,000 | 6,028,000 | 4,393,000 |
| • A25-54: | 967,000 | 881,000 | 659,000 |
Supply: The Nielsen Firm, NTI Whole Viewers, Adults 25-54 and Adults 18-49 Dwell + SD Present Week (w/o 9/9/24), Earlier Week (w/o 9/2/24) and Yr-In the past Week (w/o 9/4/23). Most Present Information Stream: 2023-2024 Season (9/25/23 – 9/15/24) and 2022-2023 Season (9/19/22 – 9/1023). Nielsen scores for ABC, NBC and CBS embrace extra airings in choose markets. Starting 8/31/20, nationwide scores additionally embrace Out of Dwelling (OOH) viewing. Averages based mostly on common telecasts.
