Adam&eveDDB has made what seems to be its largest breakthrough within the US up to now, successful the worldwide temporary for Portland’s Columbia Sportswear because the 86 yr outdated firm units out with a brand new CMO, Matthew J. Sutton who’s labored at The Black Tux, FreshDirect and Fb.
The account will likely be led out of London with A&E New York and San Francisco.
Columbia model president Joe Boyle (above) says: “There’s by no means been a greater time for folks to take pleasure in all the outside has to supply and we need to unlock that for extra folks world wide and encourage them by means of a powerful story-telling strategy and artistic technique with adam&eveDDB.
“We’ve constructed a unprecedented out of doors model that set the usual for excellence worldwide. The previous yr we’ve been retooling and reshaping our enterprise to scale new heights. Within the yr forward, you’ll see the Columbia model roll out a product technique that’s deeply intertwined with advertising permitting us to succeed in shoppers in new, stunning methods to reintroduce our iconic model.”
A&E CEO Miranda Hipwell says: “The story of Columbia is so wealthy and stuffed with persona this was a partnership we felt enthusiastic about from the second Joe’s letter inviting us to pitch landed on our desks. We’ve loved each minute of the journey till now and might’t wait to inform extra folks, everywhere in the world, concerning the distinctive marriage of irreverence, creativeness and innovation embedded within the model’s DNA.
“In a world stuffed with function led ambitions, Columbia is a uncommon instance of the true deal – we couldn’t be happier to be kicking off this inventive, collaborative partnership.”
