eCommerce

Amazon surpasses Coolblue in Dutch ecommerce high 100

AliExpress and Shein are among the many ten largest on-line sellers within the Netherlands. And behind market chief bol comes, not Albert Heijn or Coolblue, however Amazon because the quantity two. That’s in line with a brand new rating by German ECDB, a widely known writer of ecommerce statistics. What’s the rating based mostly on? And what else stands out?

On-line sellers within the Netherlands have been ranked within the Twinkle100 for years. The newest version appeared final month, with a rating based mostly on (said or estimated) on-line gross sales within the 12 months 2023. In that version, the speedy progress of overseas platforms stood out, with the US-based Amazon in fourth place and Chinese language gamers AliExpress, Shein and Temu in locations 43, 47 and 55, respectively.

Influence overseas on-line sellers

In ECDB’s record, additionally overlaying 2023, the aforementioned corporations are ranked loads greater: Amazon occupies 2nd place, AliExpress sixth, Shein eighth and Temu thirty seventh. Seen this manner, the affect of worldwide gamers on ecommerce within the Netherlands is thus much more important. Solely 4 gamers within the high 10 are homegrown; within the high 10 of the most recent Twinkle100, there are seven:

Place Prime 100 ECDB Twinkle100
1 bol bol
2 Amazon Albert Heijn
3 Coolblue Coolblue
4 Albert Heijn Amazon
5 Zalando Zalando
6 AliExpress Picnic
7 Jumbo Jumbo
8 Shein Wehkamp
9 MediaMarkt Belsimpel
10 Apple Apple

Wehkamp, rating seventh within the Twinkle100, is simply twelfth on ECDB’s record, behind Vinted in 11th place, which isn’t included within the Twinkle100. Conversely, Picnic is lacking from the ECDB rating, presumably as a result of the corporate solely sells merchandise by its app. Nonetheless, a related omission, identical to that of Belsimpel.

Methodology of the rating

ECDB’s rankings (the letters stand for ecommerce database) are based mostly on totally different information sources. Not like the Twinkle100, transaction information are most essential within the methodology of the industrial statistics agency. Knowledge from bank cards, debit playing cards and e-wallets, amongst others, come straight from card issuers or processors; they supply perception into the transactions that move by their networks.

ECDB’s record relies totally on transaction information.

ECDB says it bases its publications on greater than 1 billion transactions per 30 days. “This represents about 2 to three % of all transactions for the businesses or markets analyzed.”

Prime 100 on-line sellers within the Netherlands

Mixed with different sources, akin to public data, visitors and click on information, and information from scraping and crawling, the transaction information present the next image of the ecommerce high within the Netherlands:

top100 ecommerce ECDB

Vogue high class Bol

Whereas the normative gross sales figures will not be publicly accessible, it’s clear that the distinction between frontrunner bol and Amazon may be very massive. It’s also attention-grabbing that bol is offered as a trend retailer. ECDB reviews that for every participant, the class by which it achieves probably the most gross sales is talked about. Of the hundred gamers, 44 are labeled as trend distributors. Measured by gross sales, nonetheless, electronics is greater, with a 32 % share.

Potential in magnificence and care

Mikael Brakker of L’Oréal, who shared the Dutch ECDB record on LinkedIn with approval from the statistics company, reveals the place there’s nonetheless lots of on-line progress potential within the nation, in a world perspective. “Magnificence and care is sort of small on-line and has very excessive progress potential. Proper now it holds 7 % of the web market.”

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