Amazon Netherlands, Amazon Sweden, Amazon Poland; what’s subsequent?
As e-commerce continues to blow up across the globe, the probabilities to develop your Amazon enterprise have grow to be seemingly countless. There’s actually just one essential factor that may stop you from getting your product’s message to potential patrons in rising overseas Amazon markets. That’s precisely translating your info into all of the totally different languages.
Immediately on the Critical Sellers Podcast, Helium 10’s Director of Coaching and Chief Evangelist, Bradley Sutton welcomes Jana Krekic, a licensed translator, worldwide speaker, an e-commerce guide. Jana can be the founding father of 7-figure Amazon devoted translations company – YLT Translations. She has a few years of expertise working with extremely profitable Amazon sellers and is the proper particular person to assist us perceive easy methods to navigate a world e-commerce panorama.
On this episode, Jana talks about vital European transport rules, what’s the perfect product to promote within the United Arab Emirates, and why Amazon Poland is likely to be the subsequent massive factor!
In episode 229 of the Critical Sellers Podcast, Bradley and Jana focus on:
- 03:15 – Don’t Imagine the Instagram Photographs, Jana is Working Arduous
- 06:50 – Distant Work Has a Massive Upside!
- 08:05 – E-Commerce Can Imply Substantial Freedom
- 10:25 – Amazon Netherlands is Lastly Rising
- 13:00 – Each Jana and Bradley Give Amazon Poland a Massive Thumbs Up
- 16:40 – Jana’s Amazon Europe Enterprise Technique
- 18:35 – An Amazon Europe Product Launch
- 22:00 – Techniques for European Amazon Sellers Increasing to the US
- 24:00 – Vital European Union Delivery Rules
- 25:40 – Promoting on Amazon in Japan
- 27:25 – Dwelling Décor Sells Nicely on Amazon within the UAE
- 34:00 – Jana’s High Off-Amazon Marketplaces
- 35:05 – What’s the Finest Option to Fulfill Non-US Amazon Orders?
- 38:00 – The right way to Contact Jana
Take pleasure in this episode? Remember to take a look at our earlier episodes for much more content material to propel you to Amazon FBA Vendor success! And don’t overlook to “Like” our Fb web page and subscribe to the podcast on iTunes, Google Podcast or wherever you hearken to our podcast.
Wish to completely begin crushing it on Amazon? Listed below are few fastidiously curated assets to get you began:
- Freedom Ticket: Taught by Amazon thought chief Kevin King, get A-Z Amazon methods and strategies for establishing and solidifying your online business.
- Final Useful resource Information: Uncover the perfect instruments and companies that can assist you dominate on Amazon.
- Helium 10: 20+ software program instruments to spice up your whole gross sales pipeline from product analysis to buyer communication and Amazon refund automation. Make working a profitable Amazon enterprise simpler with higher knowledge and insights. See what our prospects must say.
- Helium 10 Chrome Extension: Confirm your Amazon product concept and validate how profitable it may be with over a dozen knowledge metrics and profitability estimation.
- SellerTradmarks.com: Emblems are important for safeguarding your Amazon model from hijackers, and sellertrademarks.com supplies a streamlined course of for serving to you get one.
Transcript
Bradley Sutton: On right this moment’s episode, we’re going to speak about the perfect practices for translating listings in addition to the promoting potential in over 20 totally different worldwide marketplaces. Some that I haven’t even heard of. How cool is that? Fairly cool, I feel.
Bradley Sutton: Are you guys on the app clubhouse? If that’s the case, ensure that to go seek for the membership Critical Sellers Podcasts and observe it. And likewise discover me on there and observe me @h10Bradley this Friday, we’re going to have our first ever Critical Sellers Podcast after present, or we’re going to have a well-liked podcast company, Selene Dior, the queen of Instagram advertising and marketing. Coming again to reply your questions dwell. Something about influencer advertising and marketing or rising your Instagram following. You guys can ask her any questions on that. So be a part of us at 11:00 AM on the clubhouse app in our Critical Sellers Podcast membership to ask questions. And when you guys prefer it, we’d make this a everlasting characteristic the place we convey company again for dwell Q and A, similar to this.
Bradley Sutton: Howdy, all people, and welcome to a different episode of the Critical Sellers Podcast by Helium 10. I’m your host Bradley Sutton, and that is the present that’s a very BS free, unscripted and unrehearsed natural dialog about critical methods for critical sellers of any degree within the e-commerce world. And we’ve received again Jana Krekic.
Jana: It’s good to be right here. Thanks for inviting me.
Bradley Sutton: Good. All proper, we’re going to be speaking about languages right here. Jana is within the Amazon world, probably the most foremost, or essentially the most recognized, I’d say I’m making an attempt to make a flowery phrase. Let me simply use a easy phrase right here. I can’t even communicate English. I’m simply making an attempt to talk different languages. Essentially the most recognized particular person, I’d say in our trade about translating Amazon listings, and all that’s entailed in it. And we had Jana on the podcast and spent like a yr and a half or so in the past. It’s onerous to consider it’s been that lengthy, however we needed it to convey you again to see what’s new, what’s happening. I imply, since we have been on the podcast, there’s been new market open in Amazon, loads of issues have modified. I imply, the world has modified, so we’re prefer it’s time to convey Jana again and let’s simply see what’s happening. So, to start with, we’re simply speaking proper earlier than we received on the podcast right here, the way you’ve simply spent like final month touring you and Lazar, who’s additionally a podcast veteran right here, proper? So like, what was it a month you guys have been going round?
Jana: We’re really away for nearly two months. It was virtually eight weeks. So, we went to Miami, we met up with Cassandra over there. We spent a while together with her after which it was like, we have been on our method to Puerto Rico. We went to this actually cool mastermind. So there was enterprise. After which after like these 10 days have been over, it was additionally pleasure once more. After which it was additionally enterprise. So it was like mixture of like enterprise and pleasure. I do know my Instagram doesn’t appear like I do any work in any respect, however I do tons of it. However I’m simply going to– I don’t need to must take like footage of like, me, my pc on a balcony on the seventeenth flooring and I’m similar to– so then we went again to Miami after which we received again residence to Europe, to Serbia like every week in the past. And we’re actually glad that we received again in March as a result of like January and February, it was actually, actually chilly. So I’m actually glad that we received to not expertise winter this yr. So although like, we didn’t plan on like touring, particularly in January, it’s simply going to occur. I didn’t know, like how e-commerce is. I imply, when you’ll be able to journey, it’s like, the place are you going subsequent week? You’re like, no, I’m similar to chilling at residence. And then you definitely’re like, Oh, effectively, I’m going to love Paris and London on Thursday and Friday form of. So, we’re actually, actually glad and blessed that we may journey to the States. Lots of people can’t journey, however particularly wish to Florida, you don’t want any PCR. And I imply, it’s a complete totally different world on the market. So I used to be actually, actually glad that we may go there.
Bradley Sutton: Cool. Cool. Then now neither of you promote on Amazon, proper?
Jana: Nicely, I simply began promoting on Amazon really.
Bradley Sutton: Oh, actually?
Jana: Sure.
Bradley Sutton: When did you launch your product?
Jana: I didn’t launch it but, however I’m about to launch it, but it surely’s like, I don’t need to say something about it. I don’t need to jinx it, however I’ve a product and it’s occurring. It’s going to occur throughout the subsequent–
Bradley Sutton: Yeah, that’s what I at all times say. Like, we’ve got lots of people on right here who are usually not Amazon sellers, however they’re form of like service suppliers, perhaps they they’re accountants, or one thing like that. Like we just lately had some insurance coverage brokers, individuals who assist Amazon sellers get insurance coverage. That’s one thing now you’re going to have to fret about. However in any case, I at all times ask them, I used to be like, you take care of so many profitable Amazon sellers. Like, doesn’t it make you need to promote on Amazon your self? Is that why you began? Like, have been you taking a look at a few of your like your shoppers are coming to you and then you definitely simply have a look at their success and also you’re like, why am I not doing this? Or why are you doing it?
Jana: You recognize what, like I needed to begin promoting ever since I’ve began like wild tea, as a result of I at all times needed to love, see and verify one thing and do one thing alone product and like experiment. As a result of when you’ve gotten shoppers, like we don’t handle anyone’s account. After which, I’ve to succeed in out and so they must ship these numbers and I’ve to ask them like, good day, may we please use this for this case research? And now we’re like, we’re working with tons of eight and 9 determine sellers. And generally they don’t need to share their data, after which I used to be at all times like, questioning like, effectively, perhaps if I had my product line and I’ll be managing my very own account that may experiment with all the pieces I need after which they are going to be so cool.
Bradley Sutton: Yeah. I imply, one of many the explanation why I used to be asking about that’s as a result of I feel even what you probably did was just like what an Amazon vendor has the liberty to do. I imply, such as you stated, you didn’t similar to go on trip for 2 months. You have been nonetheless speaking along with your workforce again residence and possibly doing a little work remotely. Now I keep in mind earlier than used to work for a, an precise firm. I keep in mind in our final episode, earlier than you bought into what you do now, however such as you couldn’t, I imply, particularly again within the day, you couldn’t simply go, Hey, firm, I’m going to go to the USA for 2 months and occasion. And I wish to simply work, perhaps a pair hours a day or one thing. I imply, that’s not like one thing that you are able to do.
Jana: Yeah. I imply, however even when like earlier, if I journey, as a result of we don’t have a bodily workplace, a complete workforce is distant and I may journey. And there have been no restrictions for me, by way of like, I can’t journey right this moment or like subsequent week, as a result of they should maintain one thing on the workplace. I may journey, but it surely wouldn’t make a lot distinction for me the place I used to be, as a result of I used to be mainly working like the entire day, like from morning to night, I used to be actually working and I’d perhaps like go to the seaside, like on weekends, I’ll have some days off, however it could not imply the identical as me touring proper now, as a result of like, now I can determine what I need to work. In fact, we’re going to have some conferences. I sit down, like I take calls and I speak to shoppers in fact, however I’m accountable for my very own time. After which if I determine that I don’t need to work for the subsequent two weeks, I don’t must, however then some issues are simply going to not occur at an organization. Like the corporate is simply going to remain as it’s, as a result of I’m nonetheless the person who scales the corporate. I don’t anticipate the corporate to scale by itself.
Bradley Sutton: Should you didn’t begin YLT translations and also you have been simply an Amazon vendor and also you had a workforce, it could be an identical scenario. So, that’s simply one other benefit for individuals who promote on Amazon is it doesn’t imply you reside laptop computer way of life. Don’t hearken to the individuals who try to say that you would be able to’t simply launch a product after which sit on the seaside of the Maldives and do nothing. You’ve received to be checking in, you’ve received to have a workforce, when you’re by your self, I’d say, don’t go to the Puerto Rico for 2 months but when you’re simply by your self. However when you’ve constructed up like a workforce and also you don’t must be there within the day-to-day operations, like eight hours a day, that is the form of factor you are able to do. My level of this complete line of questioning was that that is simply one of many advantages whenever you have been working on this trade. Jana isn’t but promoting on Amazon, however she’s nonetheless benefiting from that way of life as a result of she’s this trade and we’ve got the liberty to get programmed by Kevin King, that’s in Helium 10 for coaching you easy methods to promote on Amazon. Nicely, why did he name it? We didn’t title it, Helium 10 didn’t title it. Why did Kevin give you that title? Freedom ticket? Nicely, whenever you’re doing e-commerce, it may be like your ticket to freedom, generally since you’re in a position to do loads of issues that you would be able to’t do when working for companies. Now, let’s get into what I needed you again on the present for is– I need to discover out what’s happening with translating and issues like that. So, to start with, I keep in mind the final time you have been on the present. Folks have been excited in regards to the new Amazon Netherlands that was popping out. Now, appropriate me if I’m improper, but it surely’s been form of like a slower rollout or, I imply, Netherlands, people who find themselves promoting on Netherlands are usually not promoting as a lot as the opposite European marketplaces but. Proper?
Jana: Nicely, you already know what occurred? Folks have been very disenchanted within the Dutch market final yr, as a result of they weren’t experiencing any form of gross sales. I imply, individuals are getting like 20, 30 gross sales per 30 days. And I feel that they have been anticipating rather more. The issue was that Amazon hadn’t, at that time, they hadn’t rolled out a PPC for the Dutch market but. It was a dominant market and other people have been nonetheless shopping for from that one. And likewise, folks have been nonetheless used to purchasing stuff from Amazon.ede from the German, Amazon, like outdated folks from the Netherlands have been simply, when you’re going to purchase it from Amazon, I’m simply going to purchase it from the German, Amazon. And I don’t suppose that folks have been– they weren’t conscious that they might really purchase from their very own market and Amazon didn’t simply attempt, I feel, to form of push {the marketplace} that onerous. However then as quickly as they rolled out PPC, which was in December, 2020, folks began getting some, like, actually, actually good outcomes. And it simply form of went by way of the roof, like with all these gross sales, prefer it simply received like actually in a single day one thing occurred, and other people have been beginning to get extra gross sales, the Dutch market, and now, Amazon is greater, and it has like 3.8 billion in income. Like that’s how a lot, like, folks spend over there. It’s like twice as massive and that’s occurred like actually in 4 months.
Bradley Sutton: Okay. Attention-grabbing. Attention-grabbing. So after that, I don’t know. I feel it was like six to eight months later. I feel the subsequent one was Sweden that opened up, proper?
Jana: Yeah, Sweden and so they had a horrible, horrible launch. Like, Amazon Sweden was launched and their Amazon internet web page was on this ridiculous machine translated, like tax was simply everywhere. There have been like so many horrible errors and like all of the newspapers, like simply making enjoyable of like poorly translated listings and this complete web page. Ridiculous. I imply, Amazon didn’t put a Swedish flag on their complete web page. They put the Argentinian flag as an alternative of Swedish flag. I imply, how ridiculous is that? And so like, they’ve, let’s say a tough begin, however I imply, individuals are very fascinating in Sweden as a brand new market base as a result of Sweden has like this very particular e-commerce tradition. And in 2020, they’d near 10 billion in on-line gross sales. And I imply, speaking about like Sweden, it’s a must to point out Ikea and H&M, and stuff like that. So, it’s like a special e-commerce tradition then you definitely would have perhaps like in France or Spain or Italy. Proper. So individuals are extra– the e-commerce penetration is larger.
Bradley Sutton: Now, for me, that is simply my hunch and simply my taking the heart beat of the trade and my layman’s concept of the market. However to me, the thrilling one is Poland, you suppose I’m improper? Or do you suppose that Poland has loads of potential?
Jana: No, completely. You’re completely proper. So Poland is primary trending market in Europe. Everyone desires to go to Poland. So, some folks need to go to Sweden and a few of them need to go to the Netherlands, however we’ve got our returning shoppers which are like, right here’s our complete catalog, do it for Poland. They didn’t go to the Netherlands. They didn’t go to Sweden. A few of them didn’t even go to Spain or Italy, however they’re like, we need to do that in Polish. And it’s been loopy. So I feel that Poland goes to be on hearth this yr. And it’s an enormous, enormous nation with a really, very massive inhabitants. And so they have like 4 thousand solely shops in Poland and Allegro, their market is like, it’s the main web site in Polish e-commerce, but it surely’s additionally like one of many prime 10 worldwide marketplaces. And it comes proper after Shopee and T-mall. And, it implies that mainly 200 million guests go to that web site, which is loopy.
Bradley Sutton: Do you’ve gotten loads of your shoppers who’re preparing for that form of like they did for Netherlands, the place they’re asking you to go forward and translate their German and English, et cetera, listings?
Jana: Yeah, completely. As I stated, like, the brand new shoppers are like, let’s do Germany, France, Spain, Italy, and Poland. Not all of them are doing Sweden. So, when the Netherlands like, popped up as a brand new market, all people needed to go there as a result of it has been some time since Amazon launched the brand new market in Europe. So folks have been similar to, wow, let’s go. It’s a brand new market. Proper. And so like, folks needed to develop there. After which after not getting so many gross sales, all of that enthusiasm form of like went away and so they’re like, effectively, I don’t know. After which for Sweden, it was not, the folks weren’t that excited as they have been for the Netherlands, as a result of they’re like, Oh, effectively, Sweden is that, it’s not, it doesn’t that massive inhabitants. I don’t know. However, Poland was positively like, primary, like actually all people is worked up about Poland. And as I stated, like, individuals who didn’t develop anyplace else, besides like Germany or Germany and France, they arrive again to us and so they inform us like, look, we’ve got to do a Polish translations. Like, that is what we’ve got to do. So I feel that Poland ought to be– I at all times advocate, when you requested me like now, and we’re like, the place ought to I promote? Like in Europe, for example, I’ll be completely like Germany and Poland, as a result of I feel Poland goes to be the subsequent massive factor.
Bradley Sutton: Okay. Okay. Attention-grabbing. Now, let’s simply take a step again and take a broader method. Let me offer you a situation right here. Let’s say I’m an American vendor. I’m considerably profitable on Amazon USA, and now I’ve determined, you already know what, I feel it’s time to develop to Europe. Do you recommend launching throughout all, what’s it, seven or six platforms now, or do you begin within the largest one Amazon Germany, or do you simply do UK and Germany? Like how do you recommend an American vendor develop to Europe on Amazon?
Jana: Proper. I imply, when speaking about like, let’s say like worldwide marketplaces, I’d at all times inform American vendor to go first to Canada. That is your first market place. Like, if you wish to go, as a result of you’ll be able to like preserve English and also you simply wants French key phrases in your backend, that is what it will get listed. And it’s a extremely cool concept for Canadian listings to solely have French prime key phrases in your backend. After which if you wish to go to Europe, lots of people would completely do UK, however these days, after Brexit, like UK form of stands alone and really remoted. So like, I’d perhaps even not advocate like going to the UK, as a result of when you go to the UK, you’re caught over there. You can not ship your merchandise. Like, as you could possibly earlier, such as you’re going to get registered within the UK, you’ve gotten the stock and no matter not, after which you’ll be able to ship to all different European nations. So you can’t do this. And you can’t do this anymore, however you’ll deal is like, you would need to have the stock additionally shipped and despatched to the warehouse in Europe, registered for the pen, after which you could possibly ship out like a ship throughout the entire of Europe. So it’s a giant of a problem proper now. So I’d perhaps advocate even simply going to Germany after which registering for the pan-European program, after which we’ll have the ability to ship like your merchandise all over the place, as a result of now we’ve got like seven marketplaces and Czech Republic goes to be the eighth market. I don’t know after they’re going to launch this. It was additionally like scheduled for like late final yr, but it surely didn’t occur. However Czech Republic can be going to be a market as a result of as most likely you keep in mind like earlier, whenever you simply had like Germany, France, Spain, Italy, you needed to register for VAT in Poland and Czech Republic. So there was most likely like an extended long-term plan for Amazon to additionally launch these market locations. And Czech Republic has had the most important progress in e-commerce final yr, just like the group, or like 16%, which is insane whenever you examine it to Germany, which solely grew seven. So I feel Czech Republic ought to be additionally an excellent market. And I’d recommend going by way of Germany after which increasing to the remainder of Europe, as a result of by registering in Germany, you’ve gotten the entry to love seven different nations. And it’s very, very simple so that you can promote throughout Europe.
Bradley Sutton: Okay. Attention-grabbing. Attention-grabbing. Now, when anyone approaches you to do a translation, have you ever ever– for a sure market, have you ever ever taken a have a look at the product and also you’re doing all of your analysis? As a result of I do know you guys use Helium 10 to do some key phrase analysis and issues like that, however then do you ever say, you already know what, this won’t be an excellent product for this market.
Jana: We attempt to put it, like, we attempt to put it properly as a result of I imply, we don’t do product analysis. We don’t have any, like a growth workforce that does that, however we’ve got like native translators and we’ve got like workforce leaders and so they’re all native folks. And so they’ve been into Amazon for a very long time. After which we received one consumer and he needed to do some t-shirts and on the t-shirt it says like Mr and Mrs., with some image on it, it was a extremely silly image, no matter. And I’ve despatched that to my workforce on translators. And actually like three of them informed me, like, you already know Jana, I don’t suppose that is going to do effectively in Germany as a result of that is simply not what’s pushed folks like, and I used to be like, effectively, why not? And she or he was similar to, effectively, that is simply not what a German particular person would put on.
Bradley Sutton: Right here in America, if we’re unsure what title may resonate or what essential picture, what we at all times recommend utilizing Pickfu. However then one query I at all times get, Decide Fu doesn’t have like a Polish set of shoppers or a German set or a UK. So how will you do break up testing earlier than an inventory is lively within the European marketplaces? Or are you able to?
Jana: Nicely, I imply, it is determined by like what you need to examine it. Like, for example, if you wish to examine like a title, stuff like that, like if you wish to examine, like, for example, such as you do a brand new title as a result of we at all times advocate, like if you wish to change one thing like, do it’s a must to like, change this one variable at a time. You don’t change the entire record factor and then you definitely don’t know what works, what didn’t work. Proper.
Bradley Sutton: All proper. Fast break from this episode for my BTS, Bradley’s 30 seconds tip of the episode, we’ve been speaking about translation right here and I needed to speak about, Jana stated that, Hey, yow will discover some Spanish key phrases or different language key phrases utilizing Helium 10. So completely do this. Make sure that to place it within the again finish of your itemizing. In case you are trying into the perfect key phrases on your opponents utilizing Magnet, you will discover a few of these overseas language key phrases, put a few of these within the backend of your itemizing, however the ones that you just see essentially the most, or the principle key phrase, like the principle single phrase on your itemizing, like let’s say it was collagen peptides and also you discovered the Spanish phrase for it and take that seed phrase and put it as a broad phrase marketing campaign in your PPC. After which, if different phrases begin trending, different phrases won’t have any search quantity in any respect, however perhaps Amazon will begin displaying you for PPC on a broad marketing campaign for that overseas language key phrase. As these search volumes improve.
Bradley Sutton: Now we have loads of listeners who’re in Europe, perhaps crushing it in Amazon, Germany, or UK or one thing. What could be the instructed path for doing market analysis, even earlier than they arrive to anyone such as you to translate their itemizing, to see, Hey, is my product viable within the USA?
Jana: You imply, sellers who’re increasing from Europe to USA?
Bradley Sutton: Sure. I imply, as a result of I’m assuming that you just don’t simply say, Hey, you’re promoting in Europe. Nice. As quickly as you’re prepared, come to me and I’ll translate, you’re listening to English. Like anyone ought to verify the market first most likely earlier than they make that.
Jana: Yeah. I imply, in fact you need to use like Helium 10 for that. Like you may get like product concepts. You may see like, what’s fashionable. What’s not, however I feel lots of people, so how like that our growth groups after which they’ll see like what’s promoting, what’s not promoting in any respect how massive opponents are or not. However like, it’s at all times tougher in fact, to promote on the US market place as a result of opponents are– there’s so many extra opponents, there are such a lot of extra restrictions, like for example, like a restriction, the US market, like they’ll take your itemizing down. You probably have like caps lock and bullets, like in Europe, you’ll be able to nonetheless do this. Like caps lock are not any drawback in bullets and tons of different restrictions, and the explanations they’re taking their listings on US, they have been most likely by no means going to occur in Europe as a result of Europe is like 5 years behind all of these restrictions occurring with the US market. So if you wish to like, get your German or no matter, then you definitely’re like, give it to a workforce like give it to your VA, perhaps perform a little research by yourself, like in Helium 10 or comparable instruments. And then you definitely’ll see if it pays off so that you can go there as a result of competitors isn’t actually, actually robust on the US market. I’m not going to say like saturated, but it surely’s very troublesome now to go there. And launch is sort of a profitable European vendor. Should you hadn’t achieved your homework in regards to the product analysis.
Bradley Sutton: Okay. Okay. Generally once we take into consideration translation, folks simply suppose it’s about your listings and issues, however what lots of people fail to grasp is that there’s a special nations even have totally different rules so far as packaging and issues like that. So I’m assuming you guys deal with that form of factor too, however what are the rules like in Europe? Like your stock is all from one place. So in Europe it’s okay to love perhaps have German in your packaging, however you’re fulfilling that bundle to Spain and Italy and different locations. Is that okay?
Jana: So the issue now could be that the regulation, like, I feel that is like fairly new, like most likely a few weeks outdated is that each one European packages must have the goal language on the bundle. So, we can’t ship your merchandise with an English textual content in your bundle to Germany or to Italy. All of them must have totally different labels like on these languages. And so they must have totally different texts of their packaging. That is new and that is what it’s a must to change. And that’s why we’re having like tons of requests for this as a result of the rules have modified.
Bradley Sutton: Attention-grabbing. Yeah. And I do know even in America guys, and even in North America, I ought to say, like sure dietary supplements, you can’t say sure phrases on the packaging in Canada that you would be able to within the US, like I keep in mind once I was working for like a weight-reduction plan capsule firm, like, you’ll be able to’t even say weight-reduction plan capsule, or one thing like that. Now we have to say like weight reduction, one thing. All the time verify the rules guys about what you should put within the packaging.
Jana: I imply, it actually relies upon like from nation to nation, like, I do know that sure issues are like allowed in France concerning like magnificence merchandise and the substances. And also you’re not allowed to make use of that like in Germany, as a result of like, generally that shampoo you’re promoting, perhaps like a kind of substances is a prescription drug on the German market and you may completely purchase it’s actually within the UK. After which that is what you’re going to get your product banned or restricted, simply due to the one ingredient that you just suppose it’s additionally okay. As a result of you should purchase it like in CVS, however like, when you go to Germany, you want a prescription for that.
Bradley Sutton: Yeah. Yeah, precisely. Okay. What have you ever been doing if something, for the Japanese market?
Jana: So there’s nothing majorly new on for the Japanese market. I feel that mainly Japanese market at what’s at I suppose left like two years in the past. In fact you’ve gotten like one other platform in Japan, which is tremendous fashionable, additionally like Rakuten. Such as you is also promoting on that as effectively, however on the subject of Amazon, Japan, mainly we don’t have, you continue to don’t have any instruments which have key phrase analysis for Japanese sellers or one to promote there. So it’s a must to do loads of handbook work. You actually have to love manually verify your opponents and see what are doing. And likewise like an important factor is as a result of it’s a must to translate it to Japanese. You must have– there are two varieties of Japanese. Truly, you’ve gotten like the standard and you’ve got the one which mainly reads like English. So it’s like the combo of two. So when you’ve got like key phrases, you’ll be able to have like a conventional Japanese key phrase with like Japanese type. After which you’ll be able to have the identical key phrase, however written in English, Japanese mattered to say so. That is one thing it’s a must to actually take note of. However aside from that, like not a lot has modified. Like PPC continues to be fairly low cost. Like clicks are tremendous, tremendous low. And when you’ve got the appropriate product, I’d at all times advocate Japan.
Bradley Sutton: You’ve talked about loads of marketplaces to this point. What different Amazon marketplaces are you doing work for, or that you just’ve seen a few of your shoppers have success in, as a result of that is perhaps we’ve solely talked about half of the, the entire newer marketplaces which are on the market on Amazon.
Jana: Yeah. So we do additionally UAE. Now we have like, I feel like requests for like Sweden and UAE proper now are about the identical. And actually cool factor about UAE is like, when you’ve got a product within the house decor class, it is best to go and take a look at it at UAE. As a result of like, UAE is a rustic with loads of points and so they like go there. They rented an residence, they arrive and go, proper. However just like the flats they lease are empty and so they want furnishings. They want something, from the house decor class and Dubai, for example, prefer it’s very costly, and the individuals who wish to get an excellent discount. So if we will like provide a few these, a few DRMS lower than what you may get into retailer. Like folks will certainly purchase that. And particularly, you’ll be able to go away your listings in English since you’re concentrating on points and so they don’t communicate Arabic. Like 90% of the foreigners don’t communicate Arabic. So you’ll be able to completely go away the translations. I imply, you don’t want translations. You may simply go away the textual content as it’s. And I’d positively use American English and American key phrases, not British, like British is one thing for Amazon, Singapore, and Dubai, and like UAE there with their ties and political ties and all the pieces. They’re like, very linked to the US and lots of people work, in Dubai from the US and I feel it’s a extremely good alternative for, as I stated, the house decor. And likewise, like, when you verify just like the class, it has like a few 1000’s of merchandise. Whenever you examine that to the US market place, they’ve like over 30,000 merchandise. So there’s mainly nothing. So I’d positively advocate this class till, lots of people discover out about us and simply form of go and promote residence decor, however you wouldn’t use it actually, actually good for that. It’s not a giant nation, however folks have actually excessive residing commonplace. And I feel folks would recognize an excellent discount if they’ve.
Bradley Sutton: Okay. What about, let’s say Amazon Turkey or Israel, or Brazil?
Jana: Nicely, I’m anticipating massive issues from Amazon Brazil, however I simply additionally suppose as what they did, like with the Netherlands, I didn’t even like, attempt to simply get out and push folks into promoting their, and even investing in that market as a result of Brazil is a giant nation, prefer it’s over 200 million folks. And likewise like, Amazon Columbia is anticipated to open as effectively. So I feel South America ought to be an excellent, probably superb market, particularly for the US sellers. In relation to Turkey, like whenever you’ve had perhaps like one requests, just like the final two and a half years, and we do like greater than 3000 listings now each month. So folks don’t need to get, like, become involved in Turkish market, Israel. I imply, there’s nothing mainly like no one is saying, or mentioning like something about Amazon Israel. And I imply, there’s Amazon, Singapore, however then market is so small, but it surely’s so vital to Amazon as a result of that is Amazon’s gateway into Southeast Asia. And that’s why this market is vital for them, but it surely’s not that massive. Like, I imply, I’d by no means command like anyone from the States or from Europe, like promoting in Singapore. It simply doesn’t make sense. There are higher alternatives elsewhere than like Singaporean market.
Bradley Sutton: All proper. We’ve been speaking strictly about Amazon to this point, however what are some marketplaces in Europe and even within the USA that you’ve expertise with anyplace on this planet, that, what would you say that the subsequent prime 5 marketplaces {that a} vendor who’s already promoting on Amazon? I feel you’d most likely at all times advocate beginning on Amazon first, but when not, let me know, however when you’re on Amazon, you’re profitable in a sure nation, Hey, you should take a look at bowl, or you should take a look at the, I forgot what the one in Dubai is, however the totally different ones, what are the highest 5?
Jana: Yeah, it’s referred to as Suk.
Bradley Sutton: So, like, what would you say your precedence could be for off Amazon marketplaces?
Jana: So for example, like in Europe, Allegro positively. That’s the most important market. That’s the Polish one. That’s like in prime 10 worldwide marketplaces. So, and we really, right this moment, I simply received a request from somebody to do translations as a result of they need to promote on Allegro they’re from the UK. So individuals are, I feel like Poland is now turning into an increasing number of enticing by way of like e-commerce in any respect usually not simply Amazon, however like, Oh, look, I feel that folks now, lots of people simply heard about Allegro proper now and so they’re like, wow, they’ve their very own like loopy massive market. Let’s attempt one thing on the market. And likewise I’m actually considering you’re like, are we going to get like extra request for Allegro, for example. After which you’ve gotten a sauce course. It’s like one of many largest on-line style retailers on this planet.
Bradley Sutton: Attention-grabbing. Any others, or what about in America? Like, are your entire European prospects just about solely solely promoting on like on Amazon USA and Mexico.
Jana: I’ve to say, I’ve to measure a extremely, actually massive and vital market. It’s French market. It’s referred to as c-discount, c-discount is fairly, fairly massive. Yeah. They’re tremendous vital. I imply, there are like loads of like German ones. In fact. I’ve to say Zalando. It’s a market in Germany and they’re like expanded to a number of European market locations.
Bradley Sutton: How do you spell that one?
Jana: Zalando.
Bradley Sutton: And the way about in America? Just like the people who find themselves asking you to translate to English? I imply, clearly I’d say 95% is for Amazon USA. However do you see any will increase in Walmart or Etsy or issues like that?
Jana: Yeah, like lots of people, like, particularly final yr as a result of folks simply need to diversify, so that they form of you’re open to new gross sales– channels which are open to new nations. I imply, simply final yr, like 40% we received, like, for example, on the subject of translation and localization and we’ve received 40% extra inquiries than what we normally do. However on the subject of like totally different market foundation, individuals are going to Walmart, they’re going to Etsy, they’re going to eBay, like, they’re going to– what’s the title of it, a Newegg, like, I feel it additionally talked about somebody about Newegg. So he’s like, a pc like client electronics. So, these are like a number of the marketplaces out. I keep in mind folks going to. They’re like loads of totally different marketplaces all world wide. And I imply, lots of people have by no means heard about it and even went to the web site. Everyone is aware of like asells, Allegro and Zalando. Like, that’s like, you actually, you don’t have like a pc. Like when you don’t learn about these. It’s like, and other people actually, actually purchase from these web sites. I purchased like tons of stuff, like from Zalando, like a few years in the past. And like Germans, like they simply suppose purchase from Zalando. Like that is like, it’s like, they’re, I don’t know, like greatest purchase or one thing, it’s like no brainer. Like I’m shopping for from Zalando.
Bradley Sutton: Yeah. I extremely recommend all people, don’t simply get your gross sales from one Amazon market, develop to different Amazon marketplaces. However after that, Hey, begin increasing to those marketplaces which are in native markets which are generally much more fashionable than Amazon. And do a few of your shoppers, do they really fulfill perhaps orders from Amazon or how do they even fulfill orders or do these applications have their very own form of like FBA issues?
Jana: No, I imply, see this account doesn’t have an FBA to simply have like one, like a warehouse and it’s a must to ship your merchandise over there. It’s like someplace like between like service provider and like FBA, it’s form of like, it’s form of, it’s totally different. I imply, the factor is that each one these marketplaces, they’ve a special means of dealing with issues. So I’d at all times recommend like, when you’ve got the capital, it is best to go to worldwide marketplaces. I imply, all people can like construct a web site, like a Shopify web site, however takes like tons of cash and capital to put money into it to begin working correctly. Proper. So I would really like recommend like going to, like Canada or anyplace actually need to, as a result of you already know the sport, you understand how it really works. It’s at all times going to be the identical system. However when you’re like Albany expanded to Europe, I’ll positively take a look at, like, let’s say in France, I’d take a look at like, C-discount or in Germany, I’d take a look at like Zalando, since you’re going to have already got like translated listings and all of those platforms, they’re rather more easy than Amazon by way of like listings and like, maintain as much as the station, stuff like that. I imply, let’s simply have a look at like Walmart’s listings, proper. It’s form of fairly easy, very brief, like I, they don’t have that many, like a giant, just like the descriptions and it’s going to– it’s very, very totally different, however I’d recommend like, not sticking to Amazon solely. And when you’re suppose you’re like, okay, I’m achieved. I’ve like, I’ve expanded, I’ve achieved no matter I can on Amazon. Let’s similar to check different platforms. And when you’re have already got all the pieces prepared within the goal language, why not attempt another native platform, perhaps you’ll going to be much more profitable there. So I positively agree that folks ought to like attempt promoting on totally different platforms in these different nations as effectively.
Bradley Sutton: Okay, cool. Cool. Now you’ve been giving us loads of ideas and techniques all through this complete episode, however now we come to the a part of the present we name the TST, or the TST 30-second tip. What’s simply one thing a few translation or getting into different marketplaces that you would be able to say like 30 seconds or so, that’s very worthwhile, very actionable for our listeners
Jana: For Poland or Sweden, there are not any instruments, sadly, that would assist you to with the Key phrase Analysis, however you’ll be able to. I imply, the best way what you are able to do is like you’ll be able to go to key phrase planner, after which you’ll be able to like, search for the key phrases over there, after which you’ll be able to examine that to what your opponents are doing. And you are able to do the Xray, it doesn’t matter that there’s like no instruments, however you are able to do the Xray and you may see like what the key phrases are that individuals are utilizing. After which you’ll be able to examine it to the key phrase planner and you may see what’s fashionable in Amazon and what’s not, sadly must be handbook, however that is the one means how you are able to do it.
Bradley Sutton: Okay, cool. Cool. Now, if anyone desires to succeed in out to you to get extra info on something we’ve talked about right this moment, or to presumably already use you for some form of translation, how can they discover you on the inter webs on the market?
Jana: Certain. Oh, effectively, to start with, you guys, can like our Fb web page YLT translations.
Bradley Sutton: That’s YLT, the letter YLT, proper?
Jana: Yeah. It stands for Your Itemizing Translation. And you may like our web page on Fb. We actually have all of the up-to-date details about all worldwide marketplaces key phrases, and tons of different stuff. So when you have been that positively observe us and you could possibly attain out to me, positively. You probably have any questions or, if there’s any means I will help you with recommendation or something, be happy to succeed in out to me at Jana. That’s [email protected]. So it’s translations with an S on the finish, trigger lots of people similar to translation.
Bradley Sutton: Good. All proper, Jana, thanks a lot for becoming a member of us right this moment and subsequent yr, in 2022, once we attain out to you, who is aware of now you’re going to be not solely a profitable entrepreneur, however a profitable Amazon vendor, perhaps, as effectively.
Jana: Sure. Perhaps I’ll be a part of the podcast as an eight determine vendor.
Bradley Sutton: Let’s do it. All proper, we’ll speak to you later.
