Anomaly has gained Girls’s Skilled Leagues Restricted (WPLL), the brand new unbiased firm overseeing the highest two tiers of ladies’s skilled soccer in England.
Anomaly has been recruited to create a particular model positioning, model identification and inventive platform to gas fan progress and engagement. Related sports activities advertising and marketing company Ten Toes will even work on the enterprise alongside roster corporations Little Dot Studios, Threepipe Reply, Two Circles and The Fan Expertise Firm. Inventive Temporary dealt with the pitch.
WPLL CMO Ruth Hooper says: “This can be a crucial appointment that may outline how the ladies’s skilled soccer leagues will likely be considered for years to come back. It was not a straightforward transient; we now have large ambitions to sit down alongside the most important sporting manufacturers on the planet creating a particular model that may form the following chapter of the game. Anomaly absolutely grasped the transient and the wants we now have for a enterprise at our stage within the progress journey.”
Anomaly CEO Camilla Harrisson says: “The chance to outline the way forward for ladies’s soccer is uniquely thrilling and the transient of desires. The WPLL crew have an inspiring imaginative and prescient and unbelievable ambition and we will likely be harnessing each talent set throughout the Anomaly mannequin as we accomplice them on this superior and vital journey to create actual change and impression.”
