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Bravo and Van Leeuwen Scoop Up Fan Engagement With Actual Housewives Ice Cream

In relation to drama, the Actual Housewives of Salt Lake Metropolis are all the time going to provide it to you straight, with no sugar.

However on this uncommon event, the women are getting candy by rolling out a particular partnership with the long-lasting New York ice cream chain, Van Leeuwen.

A brand new limited-edition taste, “The SLC Scoop,” options salt, lavender, and caramel flavors. Its now out there at 60 Van Leeuwen areas throughout the nation.

The tie-up was orchestrated by artistic company BMF, which Bravo has beforehand labored with on different campaigns. By means of the collab, the community goals to make a big influence on viewership of this system, now in the midst of its fifth season, by participating followers in a significant manner.

“It took months to deliver it to life, however we beloved the concept of working with a companion like this, the place we may have a number of contact factors for shoppers,” mentioned Harriet Hubball, senior vp of name advertising and media at NBCUniversal, which owns Bravo.

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