Pablo has received the rebrand of UK broadcaster Chjannel 5 as 5, bringing collectively the primary channel and catch-up service My5. Channel 5 is owned by Paramount, just lately bought from Viacom by Skydance Media.
Pablo’s transient is to “encourage viewers to re-evaluate what 5 stands for and can enhance perceptions of its content material high quality and vary.” C5 has just lately carried out properly within the UK, partly by reviving outdated favourites like All Creatures Nice and Small (above.)
V-P advertising Laura Pye says: “When choosing an company, Pablo stood out to us from the beginning with a fierce drive for best-in-class outcomes and a powerful monitor document of impactful, memorable campaigns.
“The company’s ethos displays our down-to-earth values, and their workforce shares our ardour for telling tales in sudden methods, with a artistic imaginative and prescient that aligns seamlessly with our ambition for the relaunch of 5.”
Pablo joint MD Hannah Penn says: “It’s not day-after-day you get invited to assist redefine one of many best-known manufacturers in Britain. And it’s the icing on the cake attending to do it with such an excellent and humble bunch of purchasers. The journey the 5 enterprise is on and the expansion they’re delivering is unimaginable, we’re excited to assist to take that to the lots with a platform that actively demonstrates what 5 as we speak is all about.”
