Complete B2C ecommerce gross sales in Europe will develop 8% in 2024, reaching €958 billion ($1.02 trillion), up from €887 billion in 2023. That’s based on the “European E-commerce Report 2024” (PDF) from Ecommerce Europe, an affiliation representing 150,000 firms promoting client items or companies on-line in that continent.
The report encompasses 38 international locations and consists of information and developments surrounding web penetration, e-shoppers, and B2C ecommerce gross sales. The report’s information comes from direct collaboration, interviews, and questionnaires with nationwide ecommerce associations throughout the continent.
–
In accordance with the info, 71% of European web customers shopped on-line in 2023, rising barely to a projected 72% in 2024.
–
As well as, The Netherlands has the very best share of web customers who purchase on-line (92%), adopted by Norway (91%) and Denmark (89%).
–
Furthermore, the report additionally seems at information for the 27 E.U. member international locations: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Eire, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, and Sweden.
In accordance with the info, the preferred classes for E.U. web customers in 2023 have been “Garments, footwear, equipment” (70%), adopted by “Multimedia: music, movies, books, video games” (48%).
