He’ll convey greater than 20+ years of expertise to assist form the Comcast Promoting, Effectv and FreeWheel manufacturers in response to the shifting multiscreen TV panorama
NEW YORK — Comcast Promoting, the promoting division of Comcast, introduced immediately that it has named Scott Weisenthal as the brand new Head of International Advertising and marketing and Insights. On this position, Weisenthal will oversee all international advertising and model technique for Comcast Promoting, which incorporates Effectv, the advert gross sales division of Comcast, and FreeWheel, its expertise arm. He’ll lead model administration, social advertising, insights and analytics, occasions, and inventive design and execution. Weisenthal is predicated in New York and stories to James Rooke, President of Comcast Promoting.
“With over 20 years of promoting expertise, Scott’s confirmed observe report at Fortune 500 firms can be invaluable as we glance to additional combine our insights, model and product advertising efforts throughout Comcast Promoting”
“With over 20 years of promoting expertise, Scott’s confirmed observe report at Fortune 500 firms can be invaluable as we glance to additional combine our insights, model and product advertising efforts throughout Comcast Promoting,” mentioned Rooke. “Scott’s first-hand understanding of the challenges confronted by immediately’s entrepreneurs will higher allow us to assist our various shoppers and fulfill our mission to develop a wholesome premium video ecosystem on the intersect of media, information and tech.”
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Weisenthal joins Comcast Promoting from Main League Baseball the place he served as Senior Vice President, International Advertising and marketing. Throughout his tenure, he spearheaded among the largest advertising initiatives in media and sports activities, together with the league’s rule adjustments marketing campaign. Previous to Main League Baseball, he was Head of the Washington Publish Inventive Group on the Washington Publish and Vice President, International Inventive & Content material Advertising and marketing at Marriott Worldwide. Whereas at Marriott, he launched Marriott Bonvoy, the lodge chain’s loyalty program. He additionally held a number of management roles at NBCUniversal.
“Comcast Promoting is on the forefront of innovation and continues to steer the business by supporting publishers, companies and entrepreneurs in navigating the unimaginable structural adjustments inside media and expertise, each within the US and throughout the globe,” mentioned Weisenthal. “I sit up for leaning into this business transformation to create differentiated, and above all, efficient alternatives for our clients and enterprise companions.”
Weisenthal is a graduate of Emory College with a level in movie research and attended the College of North Carolina at Chapel Hill’s Kenan-Flagler Enterprise College.
About Comcast Promoting
Comcast Promoting is the promoting division of Comcast. As a world chief in media, expertise and promoting, Comcast Promoting fosters highly effective connections between manufacturers and their audiences in addition to amongst publishers, distributors, MVPDs, companies and different business gamers. Effectv, its promoting gross sales division, helps native, regional and nationwide advertisers join with their audiences on each display screen through the use of superior information to drive focusing on and measurement of their campaigns. FreeWheel, its media and expertise arm, offers the expertise, information enablement and convergent marketplaces required to make sure patrons and sellers can transact throughout all screens, throughout all information sorts and all gross sales channels, with a purpose to guarantee the final word aim – outcomes for entrepreneurs. Comcast Promoting, together with NBCUniversal and Sky, is a part of the Comcast Company (NASDAQ: CMCSA). Go to http://comcastadvertising.com/ to be taught extra.
