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Currys and AMV BBDO go up a notch with new ‘IRL’ marketing campaign

Right here’s a superb instance of persevering with a marketing campaign concept (or “model platform” because it’s now identified). AMV BBDO’s “Past techspectations” work for Currys has at all times had a whiff of efficient over artistic,  however lastly the 2 have come collectively to create a powerful piece of labor.

A riff on the concept of IRL buying vs on-line buying, this spot incorporates loads of entertaining moments whereas making its level very nicely.

Aisling Lancaster, head of brand name and promoting at Currys, mentioned: “Whereas so many people are acquainted now with making purchases on-line, possibly we now have forgotten what the in-store expertise could be like! At Currys we’re proud to supply the complete, omnichannel expertise when purchasing for tech.”

Jeremy Tribe and Dave Westland, AMV BBDO artistic administrators, mentioned: “Currys have a implausible on-line set-up, however their dedication to shops and private experience is their largest aggressive benefit. So the concept of die-hard internet buyers opening their eyes to the wonders of real-life shops appeared like an ideal enterprise perception and, importantly, actually humorous.”

Further factors for not dressing up the Currys retailer decor and atmosphere, which is rarely their finest promoting level.

MAA artistic scale: 7.5

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