Sue Higgs, ECD at Dentsu Inventive UK, is the newest in a stream of exits from the company, which is now in search of a alternative ECD. She joined Dentsu McGarry Bowen in March 2021 as joint chief ECD, and caught round when the company was folded into Dentsu Inventive a yr later.
Higgs leaves solely three months after CCO Caroline Pay and CSO Theo Izzard-Brown went, additionally with out jobs to go to. Dentsu Inventive CEO Jessica Tamsedge, who joined from McCann final June, is just about the one considered one of Dentsu’s excessive profile London advert company recruits to stay in place, alongside Ete Davis who joined from Engine (now Home 337) in Could 2022. 
Dentsu restructured earlier this yr round three disciplines – model, expertise, and related content material – and since then has been trying elsewhere to fill senior roles.This yr, Annette Male has joined as chief enterprise and shopper officer from VML APAC; media CEO Jenny Bullis arrived from Meta; and chief expertise officer Indy Saha from Ideo.
Higgs has already had 138 supportive feedback on her LinkedIn publish, which learn: “Only a wee replace for a moist Wednesday morn, I’m now not at Dentsu Inventive. I beloved my time there, however most of all I beloved the folks. That inventive division is dynamite and so gifted, I’m proud and in awe of each single considered one of them. (Most of whom won’t do away with me that simply.) Anyhow, am on the cusp of a brand new journey incoming. And I’m going to jot down that e book. Onwards…”
CEO Tamsedge stated: “As we proceed to evolve and develop at Dentsu Inventive UK, we’re organising ourselves for the expansion we’re seeing throughout social, influencer and related content material in keeping with our dedication to constructing manufacturers for what’s subsequent.
“As a part of this realignment, we’ve needed to reshape a few of our management to raised assist these key development areas. This consists of the departure of our government inventive director, Sue Higgs, who has been a useful member of our management staff for the previous three and a half years. We thank Sue for her distinctive contributions to the inventive division and wider enterprise and want her the perfect.”
International shopper ECDs Darren Urquhart and Tom Smith, who each joined from Ogilvy New York two years in the past and at the moment are primarily based in London, will lead the UK inventive output till a brand new ECD is discovered.
Higgs was beforehand at Gray for greater than 4 years and has additionally labored at Havas, Publicis, Ogilvy, M&C Saatchi and Lowe Howard-Spink.
