Be sincere: What number of occasions have you ever scrolled by way of Instagram questioning why some individuals appear to have tons of engagement whereas your account appears to be struggling? Don’t fear; we’re all responsible of evaluating ourselves to others. Why do some individuals get in style instantly? Is there one thing that they know and we don’t? Have they hacked the Instagram mainframe?
Almost definitely, that’s not the case. Everyone knows that boosting your engagement is about a lot extra than simply your ego; producing clicks, shares, and feedback can join you with potential alternatives and develop your small business.
So how do you bend the algorithm to your will? Properly… you don’t.
Have a look at it like this: Instagram is within the enterprise of conserving eyeballs on their app for so long as potential. In keeping with this text from Loomly, they’re continuously altering the algorithm, and similar to KFC, they’re not meting out that recipe anytime quickly. Nevertheless, the excellent news is that you have already got one thing that the algorithm is trying to promote — you!
Audiences need to join with real, unique, and relatable creators, so it’s essential to deal with amplifying your account to make it simpler for that dreaded algorithm to snap you up and pull you into the arms of all of your soon-to-be followers.
With that in thoughts, listed below are 5 greatest practices for reinforcing your Instagram engagement in 2024:

Outline your model and construct your account round it
Fast! If somebody trapped you in an elevator and requested you to outline your Instagram account in just some sentences, how would you describe it? Okay, neglect in regards to the horrible lighting, the unhealthy music, and the (shiver) area constraints for a minute, and take into consideration the individuals you have interaction with on-line and why. There are one million people who find themselves humorous, share good recipes, or vlog about their lives, so why do you observe these explicit individuals? There’s an excellent probability you’re drawn to them due to their persona, their fashion, and also you’re curious about their particular area of interest of the web.
Now take an excellent, onerous take a look at what you’re bringing to Instagram. We’re speaking about outlining your model and what it provides. Is it a contemporary new tackle trend for older males? What’s particular about your comedic voice? Are you a millennial in search of options to standard housing?
Subsequent, take an sincere take a look at your account and ask your self if that’s what a stranger would suppose.
TIP: Right here’s the place you may tag in that brutally sincere pal to present you suggestions.
- Does your deal with describe your model, perspective, or enterprise?
- Does your profile image talk your superb persona?
- Do your highlighted Tales assist outline your model? Might you make some?
- Do your pinned posts really feel like they actually characterize you?
- Does your bio have all of the related info individuals would want to study extra?
TIP: For those who’re creating content material that clashes with Instagram’s Neighborhood Tips, you’re not getting far, it doesn’t matter what you do. That features content material that appears spammy, faux, or options audiences stuffed with bots.

Discover a posting schedule you’ll really stick with
Relating to producing engagement, high quality guidelines over amount. That being stated, it’s good to add to the dialog in an effort to get something out of it! Whereas it’s good to submit commonly, deal with a schedule that may mean you can create content material you be ok with. In keeping with this Hootsuite Weblog, it’s greatest to goal for 3 to five occasions every week.
You don’t have to sweat over making Hollywood-level or super-elaborate productions. Begin off by aiming to submit thrice every week, and actually deal with ensuring all the things you place out matches the model guides you created earlier. Listed here are another issues to bear in mind when you’re plotting your subsequent submit:
- Remove among the stress of posting by having content material brainstorming periods and scheduling your posts prematurely.
- Be sure to’re together with hashtags and different search engine optimization phrases in your captions!
- Check out your Instagram Insights (solely accessible on the app for now) to see when your viewers is most lively and time your posts for then.
When you’re snug posting thrice every week, begin throwing in Instagram Tales a couple of occasions every week, after which posting as much as 5 occasions every week. You’ve obtained this! We’re simply ready to love your subsequent submit.

Deal with the correct of content material
Contemplating the recognition of TikTok and simply scrollable movies (and the way they’re fed into the Instagram Discover function), it is sensible that Reels are the easiest way to attach with these individuals who don’t already observe. Each Loomly and Later agree that if photos are price a thousand phrases, movies are price twenty of your most flattering, greatest angle, most envy-inducing selfies.
However ideally, you need to be conserving it brief and candy. Capping your movies at 90 seconds can be your key to funneling eyeballs and amassing clicks. And don’t rule out pictures simply but! Carousels are inclined to carry out method higher than standalones. Your viewers desires to see the earlier than AND after, the progress photographs, and the goofy take on the finish of your posh photoshoot. It’s like attending to make a slideshow that everybody will really wish to click on by way of!

Foster the dialog
Have you ever ever been at a dinner with an acquaintance who’s utilizing the event to monologue their life story and received’t allow you to get a phrase in? Us too, and we’ve by no means been so excited to get the verify. The purpose is, no one likes a one-way dialog, so invite your followers and followers (and soon-to-be’s) to chime in! Like Later says, it prices engagement to get engagement.
- Use stickers to arrange polls and Q&As in your Tales to drive engagement (and take the chance to reply on upcoming Tales and Reels!).
- If it matches your model, set up giveaways or particular prizes that folks can join by way of commenting and sharing.
- Discover alternatives to attach with individuals IRL by organizing occasions, selling your exhibits, and reaching out to collaborate with different creators (following all security requirements, please and thanks!).
- Encourage individuals to share their very own ideas, concepts, experiences, or questions beneath your submit.
- Embody CTAs (or calls to motion) in your posts.
To maintain your engagement going and rising, don’t neglect to answer the feedback you get in your posts. That exercise will assist present the algorithm that you’re an lively account!

Comply with tendencies… when it is sensible to
Deal with your scrolling periods (no judgment, we do it, too!) like analysis. Hold a be aware of what’s trending on the market on the World Broad Internet. What are the favored songs proper now? Are there trending hashtags that you would relate to your work? How about video setups or reenactments that you would put your spin on? Do you’ve got commentary on a pattern that’s been sweeping all of the platforms?
Whilst you’re brainstorming the content material you propose to make, don’t neglect to maintain your branding in thoughts like a North Star. Whereas tendencies are enjoyable, they will get drained actually quick, and folks can scent content material that feels pressured a mile away. So, leap on the tendencies that you just join with, and let the others float on by. Apart from, the pattern cycle regenerates so rapidly that there’ll in all probability be a complete new pattern popping up tomorrow.
Conclusion
Following these greatest practices in boosting engagement will take your Instagram account a good distance, and most significantly, enable you create content material that you just’re pleased with. However whereas Instagram’s algorithm retains altering, it’s good to be constant in your posting schedule and in the way you characterize your model. Your on-line neighborhood is on the market, ready to interact with you, so deal with selling your extraordinarily likable persona (if we do say so ourselves!), and create alternatives for individuals to interact with you!
The contents of this weblog had been independently ready and are for informational functions solely. The opinions expressed are these of the creator and don’t essentially replicate the views of ManyChat or another occasion. Particular person outcomes could fluctuate.