Magel will leverage his 30+ years of media and promoting expertise to assist the world’s largest businesses benefit from FreeWheel’s superior promoting options to greatest serve its advert shoppers
NEW YORK — FreeWheel, a world expertise platform for the TV business, introduced that it has named Kris Magel as Head of World Company Partnerships. On this position, Magel will oversee company collaborations – main relationships and the corporate’s commercialization construction for company partnerships globally whereas working intently with the chief management staff to determine and capitalize on income development alternatives. He will likely be primarily based in New York and report back to Katy Loria, U.S. Chief Income Officer of FreeWheel.
“Kris’ power to create new cross-media options – as demonstrated all through his profession scaling crucial partnerships, fostering consumer satisfaction and main strategic development initiatives – will assist uncover strategic alternatives that can drive FreeWheel and the TV promoting ecosystem ahead.”Submit this
“With a long time of expertise throughout many sectors of the business, Kris will drive higher collaboration and synergies between our publishers and our company companions which might be so crucial to our work at present,” mentioned Loria. “Kris’ power to create new cross-media options – as demonstrated all through his profession scaling crucial partnerships, fostering consumer satisfaction and main strategic development initiatives – will assist uncover strategic alternatives that can drive FreeWheel and the TV promoting ecosystem ahead.”
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A seasoned chief inside the media and promoting area, Magel joins FreeWheel from Samba TV the place he was Head of Company and Writer Options, advising company holding corporations, publishers and platforms on how Samba’s first get together TV knowledge, viewers, identification and measurement options may speed up their companies. Previous to Samba TV, he served as President, Media Shoppers at dentsu and likewise held a number of management roles inside IPG, together with President of their media company Initiative and Chief Funding Officer. He’s a graduate of SUNY Geneseo.
“I couldn’t be extra excited to affix Mark McKee and Katy Loria’s all-star staff, representing a number one end-to-end superior promoting answer and one of the crucial premium promoting environments obtainable,” mentioned Magel.
About FreeWheel
FreeWheel empowers all segments of The New TV Ecosystem. We’re structured to offer the total breadth of options the promoting business wants to realize their objectives. We offer the expertise, knowledge enablement and convergent marketplaces required to make sure patrons and sellers can transact throughout all screens, throughout all knowledge varieties, and all gross sales channels, with a purpose to guarantee the last word aim – outcomes for entrepreneurs. With workplaces in New York, Chicago, London, Paris, Beijing, and throughout the globe, FreeWheel, A Comcast Firm, stands to advocate for the complete business by way of the FreeWheel Council for Premium Video. For extra data, please go to https://www.freewheel.com/, and observe us on X and LinkedIn.
