The times of declining on-line gross sales in Germany look like over. Final 12 months the web gross sales of the highest thousand webshops fell by 0.2 p.c, not adjusted for inflation, in comparison with a 2.8 p.c decline in 2022. A nominal development is predicted for this 12 months.
That is reported by EHI and ECDB of their analysis E-Commerce Market Germany 2024, the place additionally they revealed a brand new prime thousand record of on-line sellers within the nation.
Progress path on the horizon
Till 2022, on-line spending in Germany had been rising for fifteen consecutive years. The pandemic years of 2020 and 2021 noticed significantly robust development. A ‘post-covid rebound’ adopted: in 2022, the mixed income of the highest thousand on-line retailers decreased by 2.8 p.c. With a 0.2 p.c decline in 2023 (a discount of 164 million euros to a complete of 77.5 billion euros), the expansion path appears to be rising once more.
“On-line commerce is returning to the event curve that might have been anticipated with out the pandemic”, says EHI researcher Lars Hofacker. “For the present 12 months, we count on a average nominal development of 1.1 p.c within the income of the highest thousand on-line shops.”
EHI predicts 1.1% development for the highest thousand this 12 months.
Earlier than the pandemic, the income of the highest thousand on-line shops had grown by a median of 10.7 p.c yearly since 2008.
Amazon pulls forward
A take a look at the highest ten income leaders exhibits that Amazon has distanced itself from runners-up Otto, Zalando, and MediaMarkt. Quantity 5, Ikea, which dominates the German on-line furnishings market alongside Amazon, is the following grower on the record, abandoning Apple, H&M, Lidl, About You, and the fast-growing Store Apotheke.
Prime 3 marketplaces
Amazon additionally leads the German record of the biggest marketplaces revealed by EHI and ECDB. For this record, gross merchandise worth is the important thing metric somewhat than web gross sales. At a major distance from Amazon (51.4 billion euros), eBay holds second place (8.9 billion euros), and Otto is in third place (6.5 billion euros).
