Puerto Rico’s largest media firm, GFR Media, El Nuevo Día and Primera Hora publishers, has begun using European know-how from Caroda to extra successfully handle adverts displayed throughout its media portals.
GFR Media has built-in not solely higher advert administration options but in addition extra environment friendly codecs for advertisers with the assistance of Caroda, an organization that gives its promoting video know-how worldwide. The Czech firm with headquarters in Prague has delivered not solely a platform for yield administration of GFR Media’s promoting stock but in addition launched the totally new advert format, Multiformat Carousel, which seamlessly integrates video and banner adverts right into a single, steady loop inside one advert placement.
“We’re excited to carry our know-how to the American continent and showcase what publishers all over the world are already utilizing. Our aim is to assist publishers obtain the absolute best monetization from each video and banner adverts whereas making certain that advertisers see improved outcomes with none compromise,” explains Roman Mura, CEO of Caroda.
Commercial
For GFR Media, Caroda has built-in a number of completely different approaches and applied sciences throughout numerous digital media channels, resulting in extra environment friendly yield administration for your entire media group. This consists of every part from managing their very own campaigns to integrating new codecs and securing promoting demand from companion applied sciences.
“GFR Media is an ideal instance of how we are able to simply apply numerous approaches that the corporate wishes, all whereas permitting them to take care of full management. Your complete course of is clear not just for the writer however finally additionally for advertisers, enabling them to attain higher leads to their campaigns with out requiring any changes on their finish,” provides Roman Mura.
Model new multi-ad-format
Caroda has additionally launched its new superior advert format, the Multiformat Carousel. This format is designed to maximise advert monetization for publishers by seamlessly integrating video and banner adverts right into a single, steady loop inside one advert placement. This strategy not solely boosts yield administration for publishers but in addition improves the general consumer expertise. Furthermore, the answer is absolutely compliant with IAB requirements.
„The brand new format delivered wonderful outcomes proper from the beginning, growing income from a single placement by a number of hundred p.c. Because of the carousel characteristic and the flexibility to show a number of advert sorts, it will probably generate a mean of three impressions per placement throughout a single pageview, relying on the go to period. This revolutionary strategy can encourage publishers to cut back the variety of advert placements on a web page, considerably enhancing the consumer expertise for guests,” explains Roman Mura, CEO of Caroda.
About Caroda
Caroda is a publisher-first, advert optimization SaaS firm specializing in video promoting. Serving purchasers in 16 nations, Caroda presents the last word resolution for video promoting and monetization in essentially the most clear and efficient method. The Caroda Platform aggregates all promoting demand sources, enabling publishers to maximise advert house yield and obtain excellent income outcomes. Each instream and outstream codecs are absolutely suitable with the platform, making certain complete assist for numerous promoting wants.
