Google Service provider Heart Subsequent resolved a earlier limitation that prevented customers from working with pre-prepared supplemental feeds in Google Sheets.
Retailers can now use present Google Sheets for supplemental feeds, eliminating the earlier requirement to create sheets from scratch or use different strategies.
Why we care. This can save time for ecommerce managers and retailers and permit continued use of present spreadsheet templates. Plus, it simplifies the feed administration course of in Google Service provider Heart.
Massive image. Beforehand reported by business observer Emmanuel Flossie on LinkedIn, the problem restricted retailers from leveraging pre-existing spreadsheets for his or her product feeds. The current replace removes this technical constraint.
This isn’t the primary time advertisers have had points with Service provider Heart Subsequent and supplemental feeds. In July it wasn’t clear whether or not advertisers may use the supplemental feed and the answer for that was tedious. This resolution makes the compatibility extra simple.
What’s subsequent. Retailers utilizing Google Service provider Heart Subsequent ought to evaluate their present supplemental feed setup to make the most of the brand new performance.
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Concerning the writer
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising and marketing campaigns (largely however not solely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising and marketing departments by inspiring management each on company, consumer and advertising and marketing tech aspect.
Exterior modifying Search Engine Land article she is the founding father of PPC networking occasion – PPC Stay and host of weekly podcast PPCChat Roundup.
She can be a world speaker with a few of the phases she has offered on being SMX (US), SMX (Munich), Pals of Search (Amsterdam), brightonSEO, The Advertising and marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Stay, AdWorld Expertise (Bologna) and extra.
