After years of success and a number of Cannes Lions together with a Grand Prix, 4Creative’s chief Lynsey Atkin joined McCann London as CCO in September. Now David Wigglesworth, ECD at Gray London, is entering into her former function Channel 4, with a remit that features trying extra broadly at how the broadcaster presents the model and its “Altogether totally different” positioning.
Wigglesworth, whose title is now ECD and Artistic Associate at 4Creative, joined Gray from Droga5 London in Could 2022. He has been in sole cost of the WPP-owned company’s artistic division since Laura Jordan Baumbach give up to arrange Uncharted Studio in March this yr.
Katie Jackson, CMO at Channel 4, mentioned: “After I first met David, I couldn’t cease fascinated by our dialog. He pushes limits, revels in artistic chaos and actually, actually loves TV. His work is modern, energetic and boundless, awarded at each main worldwide award present together with D&AD, Cannes and the One Present. I can’t wait to see what guidelines we are able to break collectively.”
Wigglesworth mentioned: “As a child who spent their waking life one foot away from a TV display screen, Channel 4 was particular. Hollyoaks coached me by puberty, Beavis and Butt-Head blew my tiny thoughts and Brass Eye opened my eyes to satire. Artistic me (and child me) are excited AF at this chance. I can’t wait to workforce up with the enigmatic Katie and her workforce of renegades, to maintain the hits coming for 4Creative.”
Gray has but to announce a successor for Wigglesworth/Baumbach, however the company is in want of some new momentum and inventive chiefs appear to be within the temper to modify issues round these days. In addition to Atkin, Wigglesworth and Baumbach’s strikes, the previous couple of months have seen Droga5’s Shelley Smoler go to Fortunate Generals, whereas Laurence Thomson and Rob Doubal moved from McCann to M&S Saatchi.
