Liquid Loss of life doesn’t care what you consider them. Not even a little bit bit. Since 2019, the model has subverted all tendencies, gone for the jugular, and proved that advertising doesn’t should be a carbon copy of what you consider is the “proper” factor on account of public opinion. By staying true to what’s reliable to the model identification, tangible wins crush within the public sphere — and in Liquid Loss of life’s case, it’s every thing from a casket-shaped cooler to trolling the lots with a industrial of kids chugging tall boys of water.
Greg Fass, Liquid Loss of life’s VP of Advertising and marketing, has achieved his finest to guide the model away from the on a regular basis and into the unknown. His techniques of not caring about what everybody else is doing are paying off — large time. The beverage firm is now price a billion {dollars}, and it’s all due to investing in an identification that serves the counterculture, marking itself because the water to pound at a punk present or that’s seen sitting on comedian Tom Segura’s desk.
For this yr’s Instagram Summit by Manychat, we landed an unique session with Greg Fass. We’ll discover the model’s philosophy behind its advertising and why it pays to not play the company recreation.
Should you’re a creator looking for your true voice, that is your probability to listen to the most effective in advertising give his .02 on why it’s cool to place a cranium in your can whereas making each different water firm look tremendous lame within the course of.
Seize your ticket to the Instagram Summit by Manychat immediately. And should you act now, you’ll snag that coveted early chook ticket.
For simply $49 you’ll get a ton of stuff:
- Entry to all reside foremost stage and breakout observe classes
- Entry to automation workshops
- Entry to networking classes and opening day get together
- Entry to all classes on-demand for as much as 6 months
Come hear about how a beverage firm pulled off promoting a $40 coffin-shaped water flask that’s offered out — twice.
The contents of this weblog have been independently ready and are for informational functions solely. The opinions expressed are these of the writer and don’t essentially replicate the views of ManyChat or some other get together. Particular person outcomes might range.
