Austin Hay is the Co-Founding father of Make clear, a brand new clever CRM constructed as a platform that builders love. He’s additionally a Accomplice and MarTech Trainer at Reforge, in addition to a MarTech Advisor and GTM Investor at HBE Ventures. With a background main advertising and marketing know-how groups at high-growth startups like Ramp, Department, and mParticle, Austin brings a wealth of experience on the evolving MarTech and RevTech panorama.
Mentioned on this Episode:
- The present state of MarTech and RevTech, and why we’re headed for a “nice contraction” after years of growth.
- The way forward for CRMs and what a next-gen system ought to seem like to unify information and supply extra out-of-the-box performance.
- Recommendation for founders and leaders on being selective with instruments, specializing in just a few issues completed effectively, and the significance of treating folks with respect.
- Austin’s journey constructing Make clear and his views on model, tradition, and neighborhood.
Highlights:
(5:46) Why the MarTech and RevTech area is a “mess” proper now.
(13:05) Basic constructing blocks for an efficient GTM tech stack.
(21:15) The issue with how most corporations are assembling their RevTech stack at present.
(36:45) The way forward for CRMs as programs of motion, not simply programs of file.
(44:48) Essentially the most impactful lesson from Austin’s profession on deal with folks after they go away your organization.
(52:25) One factor income leaders imagine to be true that Austin thinks is bull$***.
(59:18) One factor that’s working for Austin in go-to-market proper now.
Visitor Speaker Hyperlinks (Austin Hay):
LinkedIn: https://www.linkedin.com/in/austinahay/
Host Speaker Hyperlinks (Scott Barker):
LinkedIn: www.linkedin.com/in/ssbarker/
Publication: thegtmnewsletter.substack.com/
The GTM Podcast
Options conversations with the highest 1% of tech executives, VCs, and founders – the specialists who’ve ‘been there, completed that’ to construct among the fastest-growing software program corporations. Each week, a visitor joins Scott Barker to dissect their tales – revealing what labored, what didn’t, and the way issues truly went down.
