Eli Schwartz is an search engine marketing knowledgeable and marketing consultant with over a decade of expertise driving profitable search engine marketing and progress applications for each B2B and B2C corporations. He has labored with main manufacturers like Shutterstock, Gusto, WordPress, Quora, Mixpanel, and Zendesk to construct and execute world search engine marketing methods that dramatically enhance their visibility at scale. Beforehand, Eli led the search engine marketing crew at SurveyMonkey, rising natural search from practically zero to one of many largest progress channels on the firm.
Mentioned on this Episode:
- The product-led search engine marketing framework Eli used to drive SurveyMonkey from 0 to $100M+ in income.
- Why the outdated mannequin of churning out search engine marketing content material is lifeless and the way AI is disrupting the house.
- Eli’s journey from getting rejected at prime tech corporations to turning into a thriving marketing consultant.
- The ability of deeply understanding your goal person and constructing merchandise for his or her wants.
- Actionable recommendation for making the transition from operator to profitable marketing consultant.
Highlights:
(4:14) Constructing search engine marketing merchandise tailor-made to the person intent, not simply key phrases.
(8:19) How Zapier unlocked large progress with a product-led search engine marketing strategy
(17:15) Why AI content material technology just isn’t a silver bullet – it nonetheless requires a purposeful technique.
(22:54) Examples of Eli’s product-led search engine marketing wins at SurveyMonkey, Tinder, and Coinbase.
(29:31) The largest mistake individuals make with search engine marketing is having a diminished understanding of what it may possibly accomplish.
(41:28) Eli’s finest consulting gigs got here from job interviews the place he obtained rejected.
(44:33) To succeed as a marketing consultant, develop a distinct segment specialty and have buyer success tales.
(52:23) One factor income leaders consider to be true that Eli thinks is bull$***.
(54:49) One factor that’s working for Eli in go-to-market proper now.
Visitor Speaker Hyperlinks (Eli Schwartz):
LinkedIn: https://www.linkedin.com/in/schwartze/
Host Speaker Hyperlinks (Scott Barker):
LinkedIn: www.linkedin.com/in/ssbarker/
Publication: thegtmnewsletter.substack.com/
Sponsors:
- HG Insights. Feeling that AI FOMO? You’re not alone. That’s why HG Insights created The Subsequent Technology of Gross sales AI report — to calm the FOMO and make it easier to convey AI to your GTM groups. It features a breakdown of the Gross sales AI panorama, adoption of GenAI and Gross sales software program throughout purchaser teams. Plus, an evaluation of the highest 75 trending gross sales AI instruments. Why HG Insights? Easy. They’ve been writing market reviews for years because the pioneer of tech adoption and market insights. Trusted by GTM leaders on the likes of Snowflake Five9 and Google Cloud to enhance GTM effectivity. Excited about AI to your gross sales crew however uncertain the place to start out? This free and ungated report has you lined.
The GTM Podcast
Options conversations with the highest 1% of tech executives, VCs, and founders – the consultants who’ve ‘been there, finished that’ to construct a number of the fastest-growing software program corporations. Each week, a visitor joins Scott Barker to dissect their tales – revealing what labored, what didn’t, and the way issues truly went down.
