Cliff Simon is the CRO of Carabiner Group, part of SBI Development, an advisor, and fractional govt for a number of high-growth start-ups, the place he makes use of his experience in all issues GTM and RevOps. He’s an energetic chief in a number of GTM communities. With virtually 20 years of broad know-how expertise, he has anchored GTM groups in SaaS & Service industries together with consulting, community & communications, software program, e-commerce, and provide chain. Having labored in each Fortune 20 and Excessive-Development Startups, Cliff prefers the quick tempo and the flexibility to ship vital affect that comes with working within the startup house. Cliff is a recipient of the 2024 Trendy Gross sales Chief award from HubSpot and a 2024Top 50 CRO to Watch by Pavilion.
Mentioned on this Episode:
- The ability of community-led development in driving buyer acquisition and income.
- Classes discovered from rising and promoting a bootstrapped providers enterprise.
- Navigating the challenges of fast development, together with hiring and managing money circulation.
- The significance of RevOps and when to spend money on a full-time RevOps rent.
- Predictions for the way forward for go-to-market, together with the rise of micro-businesses and AI.
Highlights:
(15:43) Driving development via neighborhood involvement and offering worth.
(22:58) Hiring challenges throughout fast development.
(27:34) Figuring out potential acquirers and navigating the acquisition course of.
(33:00) Classes discovered from the acquisition and what Cliff would do otherwise.
(38:27) Predictions for the way forward for SaaS companies and go-to-market.
(42:16) One factor income leaders imagine to be true that Cliff thinks is bull$***.
(44:55) One factor that’s working for Cliff in go-to-market proper now.
Visitor Speaker Hyperlinks (Cliff Simon):
LinkedIn: https://www.linkedin.com/in/cliff-simon
Host Speaker Hyperlinks (Scott Barker):
LinkedIn: www.linkedin.com/in/ssbarker/
Publication: thegtmnewsletter.substack.com/
Sponsors:
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The GTM Podcast
Options conversations with the highest 1% of tech executives, VCs, and founders – the specialists who’ve ‘been there, achieved that’ to construct among the fastest-growing software program corporations. Each week, a visitor joins Scott Barker to dissect their tales – revealing what labored, what didn’t, and the way issues truly went down.
