The High Life Challenge was based in Italy in June 2021 by Cristina Tomasi, MD, and her crew. Cristina leads as CEO and Ideator at High Life Challenge alongside Andrea Fontana, companion and CMO, and Jacopo La Porta, companion and CTO.
Trade: Well being & Wellness
Use case: Subscriptions, digital merchandise, cyclical enterprise with excessive site visitors intervals
Focus product: WooCommerce
Key outcomes:
- Exceeded income objectives by 59% within the first 12 months of enterprise.
- Manages 4 completely different shops with WordPress multisite performance.
- Achieved a 190,000€ single-product launch.
- Maintains excessive knowledge safety requirements in compliance with healthcare trade requirements.
Cristina is a doctor and has specialised in inside medication, angiology, osteoporosis, bioidentical hormone substitute remedy, and orthomolecular medication. She’s been educating the health-interested since her time in college, the place she ran a well being journal. Since then, she’s spoken at a whole lot of well being conferences and established a presence as a well being educator on social media.
It was Cristina’s battle with most cancers in 2006 that served as a catalyst in her ardour for way of life medication: a mix of holistic well being practices aided in her restoration, and satisfied her that when individuals are accurately knowledgeable, they will make the best selections for his or her well being.
Andrea has an intensive background in advertising and marketing administration, with advertising and marketing consulting expertise within the music trade, in addition to in video manufacturing and images. Jacopo is a long-time IT architect, keen about net providers and disruptive enterprise fashions. He was additionally an early adopter of cryptocurrencies, all the best way again in 2008.
High Life Challenge launched in 2023 with immense success, and is engaged on enlargement to Europe and america on the finish of 2024. You possibly can study extra about their teachings and practices on their Instagram account, @toplife.venture.
High Life Challenge operates on the assumption that individuals are able to making the very best way of life selections for themselves and their well being after they’re well-informed. High Life Challenge fulfills this mission by providing plenty of services and products to meet their prospects’ well being and wellness wants.
High Life Challenge launched their ecommerce enterprise on WooCommerce in January 2023 — they solely promote direct to customers by way of their WordPress multisite installations.
Once they launched High Life Challenge in 2023, their annual income objectives included hitting 500,000€ in gross sales.
By the top of 2023, that they had exceeded that mark by 59%, serving almost 18,000 lively customers — with a mean order worth of 80€.
This success got here from their preliminary model launch originally of 2023, coupled with the launch of red-therapy.com in October. In simply three months, Purple Remedy contributed an extra 54,000€ in income.
High Life discovered that 40% of their orders had been from repeat prospects — indicating a excessive degree of buyer satisfaction with their services and products.
The crew at High Life Challenge manages three websites:
- TopLifeProject.com
- Purple-Remedy.com
- TopSleeping.com
They’ll be launching a fourth ecommerce website, King-Beef.com quickly.
Via these 4 manufacturers, High Life Challenge gives plenty of completely different services and products to their prospects, together with digital merchandise like programs, webinars, and ebooks; and bodily merchandise like crimson gentle lamps, mattresses, and meals.
The crew updates their websites with new merchandise each different month, and are engaged on subscription-based choices.
Whereas every web site is a model owned by High Life Challenge, Purple Remedy and High Sleeping function as product resellers. All of their web sites are managed by way of WordPress’s multisite performance.
For High Life Challenge, selecting Woo for his or her ecommerce platform was apparent: “We selected Woo from the start resulting from its scalability,” they famous. “It has an infinite variety of plugins to select from, and you’ll simply discover a developer to customise every thing.”
TLP makes use of plenty of completely different plugins and extensions to run their enterprise:
And, they use plugins to supply present playing cards and sync order monitoring throughout completely different websites and instruments.
“The principle benefit of WooCommerce is its scalability, its price, and the expandability of its programs — particularly in a multisite atmosphere. Now, with the brand new high-performance order storage (HPOS) system, we get even higher efficiency from our website.”
— Jacopo La Porta, Associate and CTO at High Life Challenge
High Life Challenge manages well being knowledge from a lot of its prospects, making knowledge safety extraordinarily vital to their enterprise. To guard their prospects, TLP took their knowledge safety to the following degree through the use of blockchain expertise alongside their WooCommerce website.
“We use blockchain with anonymization and a brokerage platform to ensure the truthfulness of the information and data whereas at all times conserving the information nameless,” the crew shared.
“Via this technique, we are able to consider well being knowledge anonymously and use the learnings to personalize our product choices for every buyer, primarily based on what they want most.”
— Cristina Tomasi, MD, CEO and Ideator at High Life Challenge
In April 2024, TLP added a brand new portal inside their buyer dashboard. The portal is related to their Console Plus blockchain infrastructure, which can function the again finish to their medical well being index. This new expertise permits prospects to add and sync their well being knowledge, totally anonymized, and hold it safe on the blockchain — giving them new insights on tips on how to enhance their well being.
A lot of TLP’s unimaginable success was pushed by product launch occasions. They expertise important peaks in gross sales after they launch new choices, seeing as a lot as 190,000€ by way of a single launch.
TLP attributes this success to their capability to construct hype and pleasure round their product launches. For one such occasion, that they had 8,000 individuals decide in — simply in Italy — to be alerted of when the product went stay.
One other launch in June of 2023 (solely 5 months into their ecommerce journey) produced 2,000 orders in solely seven days. Cristina promotes these launches by way of Instagram Reels and Meta adverts, proving a extremely engaged viewers.
TLP had success selling these launches by way of influencer advertising and marketing and gross sales funnels constructed on Funnelish.com — a advertising and marketing device that they’ve synced with WooCommerce by way of their Zapier integration.
“These launches have resulted in huge success,” CMO Andrea Fontana shared, “however we’re already wanting on the subsequent section of our enterprise. A subscription mannequin will assist normalize our money stream and stability out the gross sales spikes that include our product launches.”
Given their immense success to date, one may suppose that High Life Challenge feels settled of their enterprise — it actually appears so. Nonetheless, the crew is humble and pushed for extra.
They’re at the moment engaged on a world enlargement plan that can carry their enterprise first from Italy to Europe, after which to the remainder of the world.
The primary 18 months (on the time of writing) have been great, however they nonetheless contemplate themselves at floor zero. There’s nonetheless a lot to be finished, and plenty of different methods they’re wanting ahead to serving to their prospects construct more healthy lives.
For the High Life Challenge crew, that is solely the start.
Cristina Tomasi, MD
Chief Government Officer and Ideator
High Life Challenge
Purple Remedy
High Sleeping
Vanessa has spent her profession writing useful issues for individuals throughout the tech area. Outdoors of labor, she enjoys coaching for triathlon, rotating by way of hobbies, and exploring new locations each city and pure. She has two fluffy cats, maintains just a few succulents, and has far too many books on her TBR shelf.
