As we method the tip of 2024, I’ve been monitoring the funds of my content material creation and thought it is likely to be insightful for anybody curious in regards to the monetary facet of it. On this breakdown, I’ll stroll you thru precisely how a lot I made and the way a lot I spent to maintain this working.
Let’s begin with earnings. My income comes from two major sources: promoting income from YouTube adverts and the Medium Accomplice Program.
- Advert Income: For all the 12 months, advert income totaled simply $412. It’s a small quantity in comparison with the time and vitality invested.
- Medium Accomplice Program: This month alone, the Medium Accomplice Program contributed $82. I additionally earned $392 from a paid article written in June for a corporation that discovered me by means of Medium. Since that lead got here from Medium, I included it right here.
I’ve turned down quite a few sponsorships since I solely promote instruments I exploit and belief. And since my full-time job covers my bills, I’m not actively centered on monetizing content material at this stage.
Now, let’s have a look at the bills — essentially the most vital facet of the monetary image.
1. Employees & Tools
The vast majority of my bills go towards tools and outsourcing.
- Tools: To provide high quality content material, I invested in a devoted MacBook only for content material creation, separate from my work laptop computer, together with audio tools upgrades just like the Shure MV7 microphone.
- Modifying Prices: After initially dealing with all of the enhancing myself, the workload proved overwhelming. In April, I employed a contract editor and raised prices to a hard and fast month-to-month charge of $2,000 to mirror the elevated consistency in my content material manufacturing, notably after launching my free Skool group and full programs.
2. Software program Subscriptions
There are many software program instruments that assist me to maintain the content material creation course of easy:
- Neighborhood Platform: Skool, the place my group lives, prices $99/month.
- AI & Design Instruments: I exploit ChatGPT (or Gemini) for $20/month and Canva at $120/12 months to help content material creation and presentation designs.
- Studying & Help: I’m a part of the Skool Masterclass at $125/month, which offers insights on working a profitable group.
- Extra Instruments: Loom for video internet hosting, Testimonial.to for suggestions, Grammarly, Zapier, and GSuite, which value round $70–80/month.
3. Advertisements
Up to now, I’ve spent no cash on adverts, relying solely on natural visitors by means of my content material platforms.
Altogether, my earnings got here to $859, with bills totaling $21,105, leading to a internet lack of -$20,246 in 2024.
With a loss like this, you would possibly marvel why I maintain going. For me, it’s a long-term funding. I’m centered on constructing belief and creating assets that present worth past what many paid choices supply. And the feedback and suggestions I obtain reaffirm that this method is resonating with others.
Wrapping Up
That’s the monetary snapshot of what it’s taken to maintain my content material creation going this 12 months. It’s all a part of constructing one thing significant that may repay over time.
