This submit expands on one thing I mentioned in my discuss at MozCon two years in the past: I imagine that numerous time spent on key phrase analysis is basically wasted.
Don’t get me unsuitable — key phrase analysis is, in fact, vital. SEOs and companies use key phrase analysis to resolve which components of their enterprise to prioritize, to forecast the outcomes of their actions, to appraise doable alternatives for enlargement, and, in fact, to write down title tags, transient copywriters, or have interaction in different tactical actions. The purpose is, in case you paid a non-Search engine optimization marketing consultant — maybe a administration marketing consultant — for this stage of strategic perception, you’d pay a fortune, and also you’d pay attention very rigorously.
And but, in Search engine optimization companies, key phrase analysis is the duty most probably to be delegated to probably the most junior member of the workforce. It’s thought-about grunt work. It’s boring, tedious, repetitive, and straightforward — so we expect. I do know this as a result of I’ve made this (mistaken) assumption many occasions as a senior Search engine optimization and was on the receiving finish of that “grunt work” early in my profession.
There are three major methods I feel we’re turning what needs to be an concerned piece of strategic pondering into tedium. I’ll cowl them under, together with what to deal with as a substitute.
