Figuring out why one web page outranks one other on natural rankings is usually unattainable. Solely Google is aware of some components, equivalent to click-throughs, lengthy clicks, website authority, and popularity.
Nevertheless, public knowledge will be useful. Examples embrace key phrase utilization, content material construction, and backlinks.
Listed here are instruments to simply extract public alerts and examine them to opponents.
Thruuu
Thruuu presents a free instrument to match two URLs facet by facet. The comparability contains:
- Phrase depend,
- Picture depend,
- Publication and “final modified” dates,
- Variety of inner and exterior hyperlinks pointing to a web page (however not the hyperlinks themselves),
- Schema utilization,
- Content material headings,
- Frequent phrases and their depend, in addition to “distinctive” phrases not on the competing web page.
The comparisons of headings and distinctive phrases had been essentially the most helpful for me. Right here’s a snapshot of the distinctive time period comparability for the 2 pages I analyzed. It presents a useful information on what so as to add.
Thruuu presents a side-by-side comparability of frequent and distinctive phrases for 2 URLs. Click on picture to enlarge.
Seobility
Seobility is one other free comparability instrument with helpful rankings knowledge:
The instrument additionally charges every URL’s on-page optimization. However in my testing, it didn’t correlate with greater rankings. So I wouldn’t give attention to these rankings.
Right here’s a screenshot of the “picture web optimization” comparability.
Seobility’s instruments embrace comparisons of picture optimization for 2 URLs. Click on picture to enlarge.
Moz Hyperlink Explorer
Moz’s Hyperlink Explorer is without doubt one of the best methods to match the backlink power of two URLs.
The instrument compares:
- Moz’s proprietary area authority and web page authority
- Spam rating (developed by Moz primarily based on a database of websites penalized by Google),
- Complete backlinks,
- Share of whole hyperlinks which can be exterior and adopted,
- Exterior adopted hyperlinks,
- Inner adopted hyperlinks,
- Exterior nofollowed hyperlinks,
- Inner nofollowed hyperlinks,
- Complete linking domains,
- Adopted linking domains.
The comparability chart is color-coded with successful metrics in inexperienced.
Moz’s comparability chart is color-coded with successful metrics in inexperienced. This instance compares Search Engine Land with Digital Advertising Institute. Click on picture to enlarge.
Semrush
Semrush compares rankings of two or extra URLs inside its “Key phrase hole” evaluation. Paste the URLs, and the “Shared” tab will reveal the key phrases the URLs rank for and their positions.
The report contains:
- Natural positions for all rating key phrases,
- Search quantity of every key phrase,
- Key phrase problem,
- Search intent,
- Price per click on.
Add any of the key phrases to your web page to focus on these queries.
Different tabs with helpful key phrase knowledge embrace:
- “Lacking.” Key phrases a competing web page ranks for however not yours.
- “Weak.” Key phrases a competing web page ranks a lot greater than yours
- “Robust.” Key phrases in your web page outranking opponents.
Semrush’s key phrase hole evaluation reveals phrases which can be “Shared,” “Lacking,” “Weak,” “Robust,” “Untapped,” and “Distinctive.” Click on picture to enlarge.
