In a scene that’s performed out a zillion occasions within the lengthy historical past of cleaning soap commercials, a half-naked male mannequin lathers up in a mildly suggestive however nonetheless safe-for-work product demo.
However what if the well-worn trope bought a sinister tweak, and the shredded man within the bathe was a serial killer making an attempt to erase the proof of his crimes?
Solely Liquid Demise would assume to ask—and reply—that query.
The canned water model, well-known over-the-top advertising from its in-house inventive workforce, drops a video immediately with precisely that situation, that includes a bloody hatchet, a hockey masks, a swole dude, and a tacky jingle.
The spot proclaims the model’s newest collaboration with Dr. Squatch for a limited-time product known as Grime Assassin, billed as “the primary cleaning soap made for hard-working psychos.”
In keeping with John Ludeke, vp of promoting for Dr. Squatch, the companions have a “shared ardour for doing issues in another way and a want to create moments of disruption. “
The cold-process cleaning soap, out there for a restricted time on drsquatch.com, guarantees to “annihilate stink” by way of elements that embrace lifeless sea salt and Liquid Demise Mountain Water, scented with eucalyptus, juniper, and cedar wooden.
Every part from the promotion to the title to the packaging, which options Liquid Demise’s Homicide Man mascot, embraces the horror-comedy aesthetic that runs by a lot of Liquid Demise’s advertising.
The brand new merchandise comes as Liquid Demise has amped up its crossover into different client packaged items classes. This yr alone has seen collabs with e.l.f. Cosmetics for a Corpse Paint make-up equipment and Yeti for a life-sized coffin-shaped cooler.
