New options within the LiveRamp Knowledge Collaboration Platformimprove velocity and effectivity, and unlock speedy worth from clear rooms
SAN FRANCISCO — LiveRamp (NYSE: RAMP) at present introduced the latest model of the LiveRamp Knowledge Collaboration Platform, additional accelerating prospects’ time to worth by strengthening the power of entrepreneurs to drive efficient and insightful advertising by delivering customized and related experiences to customers. The most recent model of the platform allows first-party identification graphs with self-service functionality, standardized queries to assist prospects drive speedy insights with clear room measurement, and sooner activation and efficiency.
In response to a commissioned research performed by Forrester Consulting, 93% of enterprise leaders say that knowledge collaboration is vital to drive enhancements throughout corporations. As this ecosystem quickly matures, main manufacturers, publishers, and media networks are constructing their accomplice networks and collaborating within the LiveRamp platform. Prospects make the most of LiveRamp’s platform for a full vary of information collaboration capabilities, together with clear room-powered measurement and insights, to enhance their end-to-end advertising lifecycle and activate on the world’s most expansive, data-rich community.
Commercial
Leveraging the world’s most sturdy collaboration ecosystem, LiveRamp’s platform helps prospects create enterprise worth by way of their knowledge and unlock new alternatives by maximizing their partnership networks with partnerships. LiveRamp has labored with greater than 130 manufacturers, publishers, and media networks utilizing LiveRamp’s clear room to energy cross-cloud knowledge collaboration by way of unprecedented connectivity to first- and second-party knowledge. Collaboration companions embrace Ampersand, DISH, Fox/TUBI, LG Advertisements, LinkedIn, Pinterest, and over 30 of the highest retail media networks.
The brand new platform options enhance efficiency throughout these areas:
- Immediately construct a first-party identification graph to develop insights and income by way of Identification Engine: Firms can extra simply sew collectively and resolve all of their very own first-party knowledge again to a person, primarily based on their very own guidelines, decreasing what was a posh course of to hours. This allows purchasers to extra precisely activate, measure, and optimize throughout all shopper experiences, driving robust advertising ROI.
- Function with larger velocity and effectivity to expedite shopper insights and ecosystem activation: New platform optimizations allow prospects to extra shortly activate and generate insights throughout LiveRamp’s collaboration community of lots of of companions. This now contains the power for patrons to instantly activate with Google’s Show & Video 360 PAIR (Writer Advertiser Identification Reconciliation), by way of self-service.
- Speed up clear room worth by way of new standardized question library: Manufacturers, media networks, and platforms can now unlock speedy worth from their LiveRamp clear room investments by way of enhanced standardization, benefiting from high use circumstances throughout the most important community for collaboration companions. Purchasers can get began with a brand new accomplice inside hours, unlocking speedy entry to insights, saving invaluable time, and driving sooner, extra environment friendly outcomes.
“LiveRamp maintains robust relationships with our prospects and takes their suggestions into shut consideration, serving to us to constantly enhance our product and drive the outcomes prospects want. As we proceed to evolve our Knowledge Collaboration Platform, our objective has been to shift prospects’ time-to-value to days, and even hours, with the intention to assist them instantly notice the transformational guarantees of information collaboration, make changes to their methods, then drive even larger returns. With the power to realize worth in such quick instances, prospects beginning knowledge collaboration achieve vital benefits, and are in a position to strengthen their collaboration networks to drive much more worth,” mentioned Kimberly Bloomston, Chief Product Officer, LiveRamp.
Be taught extra about how LiveRamp will help your organization drive advertising impression at liveramp.com/our-platform.
About LiveRamp
LiveRamp is the info collaboration platform of alternative for the world’s most modern corporations. A groundbreaking chief in shopper privateness, knowledge ethics, and enterprise identification, LiveRamp is setting the brand new normal for constructing a related buyer view with unmatched readability and context whereas defending treasured model and shopper belief. LiveRamp provides full flexibility to collaborate wherever knowledge lives to help the widest vary of information collaboration use circumstances—inside organizations, between manufacturers, and throughout its premier international community of top-quality companions.
Lots of of worldwide innovators, from iconic shopper manufacturers and tech giants to banks, retailers, and healthcare leaders flip to LiveRamp to construct enduring model and enterprise worth by deepening buyer engagement and loyalty, activating new partnerships, and maximizing the worth of their first-party knowledge whereas staying on the forefront of quickly evolving compliance and privateness necessities. LiveRamp relies in San Francisco, California with workplaces worldwide. Be taught extra at www.liveramp.com.
