In an business first, Paramount Footage is popping London’s world well-known Piccadilly Lights to stone in a colossal collaboration to mark the extremely anticipated launch of Ridley Scott’s blockbuster, Gladiator II in UK cinemas from November 15.
Dooh.com
All through Friday (8 November), Piccadilly Lights will “frieze” into an epic stone patchwork that includes Gladiator II, Samsung, Trainline, TK Maxx and LEGO. The 5 have united to reimagine their adverts via the lens of Roman AD 211, utilizing “hand carved” stone bas aid, a prevalent artwork type of the time.
The work is an unprecedented collaboration led by Wavemaker and Paramount Footage with DOOH.com, Ocean Outside, Mindshare, Publicis One, OLA and Cheil.
To create their monumental Roman centrepiece Paramount Footage reworked the display screen into stone bas aid with Gladiator II stars Paul Mescal and Pedro Pascal within the enviornment. The film’s November 15 launch date is contextualised in Roman numerals.
Samsung options their newest Neo QLED tv that places a Gladiator on the sting of his seat when the enormous rhino from the movie leaps in direction of him; Trainline presents a playful tackle ‘your carriage awaits’ with a practice swapped for a horse and chariot, TK Maxx, or (Maxximus), celebrates its epic manufacturers at heroic costs Whereas LEGO UK exhibits that Rome will be in-built a day, inviting adults to play with their LEGO Icons units.
John Fletcher, Paramount Footage UK managing director, says: “This yr’s most spectacular film deserves a marketing campaign equal in stature. Piccadilly Lights is actually iconic and we’re delighted to have been in a position to collaborate with so many manufacturers and businesses on this bold venture. We’re thrilled with the result and it’s a testomony to the arduous work of so many events to make this occur.”
Ocean Outside UK chief income officer Nick Shaw stated: “Piccadilly Lights was made for collaborative theatrical experiences like this. It’s important to applaud Paramount, Wavemaker, Dooh.com and all of the model companions for pulling off one of many yr’s greatest adverts.”
