Within the monetary yr 2023/2024, the entire European on-line cross-border market achieved gross sales of 326 billion euros. A big majority, 69 %, or 225 billion euros got here from on-line marketplaces.
These information come from the fifth version of the “High 100 Cross-Border Marketplaces Europe” report from Cross-Border Commerce Europe. The report features a record of the most important on-line marketplaces in Europe. The highest 10 marketplaces even generated greater than half of the marketplace-driven turnover.
The highest 100 cross-border marketplaces in Europe generated a turnover of 197.01 billion euros
Moreover, the entire high 100 generated a turnover of 197.01 billion euros. This displays a rise of 39.29 %. Nevertheless, the researchers anticipate that the share of marketplaces in whole ecommerce GMV will decline, from 69 % to 67.9 % by 2025. This might sign market maturation.
‘Dynamic evolution’
On the similar time, cross-border GMV in Europe is anticipated to extend. By 2025, the it’s anticipated that 97.3 % of holiday makers might be cross-border. “The findings from our newest report underscore the dynamic evolution of cross-border e-commerce in Europe’,
‘There may be an increasing shopper desire for cross-border purchasing’
“The substantial development charges among the many high 100 marketplaces point out not solely the sector’s resilience but additionally the increasing shopper desire for cross-border purchasing. These traits recommend a promising future for each established gamers and new entrants who’re poised to capitalize on the alternatives inside this quickly evolving market.”
32% improve of the market in 2023
Earlier this yr, Cross-Border Commerce Europe additionally revealed a report on the cross-border ecommerce market in 2023. The market elevated 32 % in comparison with a yr earlier. Collectively, European on-line shops generated 107 billion euros in cross-border turnover.
