London-based consultancy MediaSense has purchased US consultancy R3. The deal follows MediaSense’s Could acquisition of PwC’s UK advertising and marketing and media advisory staff.
The deal strikes media-based MediaSense additional into inventive and content material, the “complete spectrum” in keeping with MediaSense CEO Graham Brown.
R3 co-founders Greg Paull and Shufen Goh will be a part of the chief management staff as president of worldwide development and APAC respectively.
Brown says: “Our development ambitions are knowledgeable by listening to our shoppers’ present and future wants, and more and more they require joined-up recommendation throughout disciplines and territories. With the acquisition of R3, we’re increasing past media operations into advertising and marketing operations, including content material and inventive capabilities and considerably rising our presence in North America and Asia.
“In R3 we’ve discovered a associate who is totally aligned with the ideas of engineering worth for shoppers and supporting them in navigating change. We’re delighted and proud to welcome R3 and its gifted groups to MediaSense”.
R3’s Paull says: “The approaching collectively of MediaSense and R3 creates a very unbiased international advisory enterprise. As one staff, we’ve the flexibility to help manufacturers with cross-discipline expertise and intelligence as they rework their advertising and marketing organizations from the within, and thru company, knowledge and tech partnerships.
“We’re excited to be becoming a member of MediaSense on this modern development journey and providing our mixed shoppers a extra expansive and built-in service, globally.”
To date this yr R3 has dealt with inventive evaluations for Kenvue and Normal Mills whereas MediaSense suggested on the huge Amazon and Unilever media evaluations.
