In partnership with PurpleLab, new resolution connects digital promoting to precise affected person visits, addressing essential measurement challenges within the healthcare {industry}
NEW YORK, NEW YORK – World programmatic media associate MiQ immediately introduced the launch of its Hospital & Physician Affect (HDI) measurement resolution. In partnership with PurpleLab, this first-to-market providing permits hospital entrepreneurs to immediately measure the affect of digital promoting campaigns on affected person visits, addressing a long-standing hole in healthcare advertising analytics so far.
Between strict rules, finances constraints, and the complexity of connecting digital impressions to real-world affected person actions – hospital advertising has been wrought with distinctive challenges tied to measurement. MiQ’s Hospital & Physician Affect measurement resolution is the {industry}’s first instrument that tackles these points by offering a safe, privacy-compliant methodology to trace the affected person journey from advert publicity to physician visits. Key capabilities of the answer embrace:
Commercial
Affected person touchpoint monitoring: Measures the variety of distinctive affected person visits pushed to particular hospital/physician areas immediately from campaigns
Efficiency evaluation: Gives detailed breakdowns by workplace, specialty, tactic, and inventive
Aggressive intelligence: Delivers perception into whole claims throughout rivals for share of voice evaluation by geo and specialty
Optimization Insights: Identifies top-performing markets and channels, resulting in smarter media investments that increase affected person engagement and repair line efficiency
Privateness compliance: Makes use of a safe, pixel-less course of that adheres to all healthcare knowledge rules
Early adopters like full-service advertising company MBB Company have already seen measurable advantages for his or her purchasers from HDI, together with deeper analytics into general engagement. Jim Brown, CEO for MBB Company, stated, “MiQ’s HDI resolution has revolutionized our method to hospital advertising. We’re now capable of display a transparent hyperlink between digital advert spend and affected person visits, permitting us to optimize campaigns in real-time and showcase tangible ROI to our healthcare purchasers.”
For a regional educational well being system in Florida, MiQ’s HDI resolution helped measure over 3,800 extra affected person claims in a focused facility between March to June 2024. MiQ HDI was additionally capable of report that the claims got here from key service strains together with Inner Drugs (37%), Radiology (21%), and Household Drugs (17%). As well as, cross channel insights confirmed that with the addition of CTV media, affected person claims numbers doubled, proving the worth of an omnichannel method.
For a healthcare system specializing in cardiovascular care, MiQ’s HDI measured a 17% increase in day by day affected person claims month-over-month. Moreover, MiQ well being segments enabled the consumer to safe a 64% share of voice available in the market in comparison with their rivals.
HDI’s sturdy outcomes are constructed on the muse of MiQ’s partnership with industry-leading, compliant healthcare analytics supplier PurpleLab.The collaboration permits the matching of marketing campaign publicity with insurance coverage claims knowledge. MiQ then transforms the enriched knowledge into actionable, claims-based measurement, made simply accessible to hospital entrepreneurs by way of the HDI dashboard.
“This resolution represents a pivotal development in hospital advertising by bridging the hole between internet advertising and real-world hospital visits,” stated Sara Sowsian, Director of Partnerships, U.S. Product at MiQ. “It’s not nearly measuring impressions or clicks anymore; it’s about humanizing the affected person journey and understanding how digital touchpoints affect affected person behaviors to make sure a better-connected healthcare journey. We’re excited to unveil this new and distinctive resolution that units a better customary for accountability and effectiveness in probably the most advanced and important sectors on this planet.”
“At PurpleLab, we’re pushed by the mission to speed up using real-world knowledge to enhance well being outcomes,” stated Ted Sweetser, VP of Advert Partnerships & Technique for PurpleLab. “By connecting our intensive claims database with MiQ’s programmatic suite, we’re not simply informing advertising choices – we’re making a suggestions loop that may affect and enhance your complete affected person care ecosystem.”
To be taught extra about MiQ’s Hospital Physician Affect, register to attend The Discussion board for Healthcare Strategists’ upcoming webinar, “The Healthcare Advertising and marketing Puzzle: Measuring the Influence of Promoting,” on October 29, 2024 at 12:30pm EST that includes, MiQ, PurpleLab, MBB and UF Well being.
For extra details about MiQ’s Hospital & Physician Affect measurement resolution, please contact: healthcare@miqdigital.com
About MiQ
We’re not your common programmatic media associate, and it’s as a result of excellence is in our DNA. Since 2010, our agnostic method has leveraged the perfect shopping for platforms, advert stock, and viewers intelligence on this planet, making certain we ship first-class service and unmatched efficiency on model and company advert campaigns. Our know-how places refined AI within the palms of our {industry} specialists to make unbiased choices that by no means compromise on attain, ROI, high quality, or perception. With the most important footprint of TV knowledge and options throughout all channels and verticals, we’re main the programmatic {industry}, and making it higher.
Headquartered in London, MiQ operates globally from 18 workplaces positioned throughout North America, Europe, and APAC. Our firm has been acknowledged quite a few occasions for our stellar contributions each internally and externally, together with Insider’s 2023 Hottest AdTech Firm listing, Advert Age’s 2023 Greatest Locations to Work Award, 2022 Inc. Energy Companions listing, and AdExchanger’s Programmatic Energy Gamers 2024 and yearly since its inception in 2020.
About PurpleLab
PurpleLab® is a healthcare analytics firm with a mission to spur value-driven innovation throughout the healthcare continuum. HealthNexus™, the corporate’s no-code analytics platform empowers advertisers, companies, promoting know-how corporations and different healthcare stakeholders to discover affected person and supplier populations, measurement audiences, measure, and optimize omnichannel healthcare media campaigns. PurpleLab is licensed as a CMS Certified Entity, enabling them to obtain Medicare claims knowledge underneath Components A, B, and D to judge supplier efficiency.
