TrueLink’s robust deep linking know-how directs customers to designated in-app content material from any platform or atmosphere
SAN FRANCISCO — Main measurement and analytics firm Modify unveiled TrueLink, an answer for cellular app entrepreneurs to create branded and personalised linking experiences that promote in-app engagement throughout a number of platforms and environments, together with social media, messenger, SMS and the online. With TrueLink, entrepreneurs can streamline the person journey and make navigation to particular in-app places easy – driving larger conversion charges, boosting engagement, and finally rising ROI at a time when privateness restrictions have difficult (re)engagement methods.
“Trendy entrepreneurs know they want a deep linking answer to maximise person engagement, however what we heard from our prospects is how tedious and time-consuming it’s having to create completely different hyperlinks for various platforms”
“Trendy entrepreneurs know they want a deep linking answer to maximise person engagement, however what we heard from our prospects is how tedious and time-consuming it’s having to create completely different hyperlinks for various platforms,” stated Katie Madding, Chief Product Officer at Modify. “TrueLink permits privacy-minded entrepreneurs to shortly and simply create one multi-platform, customizable hyperlink to ship seamless, reliable person experiences.”
Commercial
TrueLink is on the coronary heart of Modify’s Interact pillar designed for entrepreneurs to information customers in-app, improve model status and broaden advertising attain, solidifying Modify as an end-to-end platform for development. App entrepreneurs can shortly create branded deep hyperlinks which might be brief, simply editable and optimized for a number of marketing campaign sorts, similar to influencers, QR and referral.
TrueLink’s options and advantages embody:
- A single multi-platform deep hyperlink that can be utilized throughout varied marketing campaign sorts, saving entrepreneurs time on handbook hyperlink creation and eliminating the necessity to create particular person hyperlinks for various platforms and environments.
- A number of hyperlink creation choices by way of the Modify UI or deep hyperlink API that generates deep hyperlinks, in bulk or individually, for apps that require hyperlink variations, together with person referrals, influencer campaigns and product promotions.
- An general decreased tech stack by maintaining engagement options with measurement and analytics in a single advertising platform.
Study extra about TrueLink right here.
About Modify
Modify, an AppLovin (NASDAQ: APP) firm, is trusted by entrepreneurs world wide to measure and develop their apps throughout platforms, from cellular to CTV and past. Modify works with corporations at each stage of the app advertising journey, from fast-growing digital manufacturers to brick-and-mortar corporations launching their first apps. Modify’s highly effective measurement and analytics present visibility, insights and important instruments that drive higher outcomes.
