As social media turns into a core a part of company creativity, Mom is increasing its workforce by poaching Prachi Virani from Gravity Highway as its new head of content material. In her new function, she has been charged with serving to Mom adapt to the common shifts within the content material panorama, in addition to main the workforce.
At Brandtech Group-owned Gravity Highway, Prachi ran enterprise improvement and ran purchasers together with Sainsbury’s and Pepsi. She beforehand labored at AMV BBDO on model campaigns together with Essity.
Prachi Virani stated: “Bringing the complete pressure of Mom’s artistic heritage to content material goes to be a enjoyable journey. We’re already doing fascinating work, so my focus is to construct a workforce that makes Mom the envy of our opponents and on the want listing of manufacturers.”
Chris Gallery, Accomplice at Mom added, “We’re all the time dedicated to discovering the most effective artistic solutions for our purchasers’ issues, no matter form these concepts take. We’re actually joyful to welcome Prachi, who will assist us make these content-shaped solutions much more impactful.”
IKEA, Reese’s, and Duolingo are amongst Mom’s current social media and content material purchasers, delivering work from a Turkey-Sized Meatball for IKEA to serving to Duoling’s mascot, Duo take up residence in East London.
