Nexxen will present self-service TV information by The Commerce Desk for the primary time within the U.Okay. and Canada, enabling extra environment friendly media funding throughout the premium web
New York – Nexxen, a world, versatile promoting expertise platform with deep experience in information and superior TV, in the present day introduced a strategic information partnership with The Commerce Desk. Offering The Commerce Desk’s advertisers entry to automated content material recognition (“ACR”) information segments – accessible completely from Nexxen – this integration affords shoppers superior cross-channel and cross-device concentrating on capabilities, for extra environment friendly media funding throughout the premium, open web.
ACR information, broadly held inside and fragmented amongst walled gardens, helps clear up CTV’s greatest challenges, like promoting over-saturation and fragmented concentrating on. Nexxen’s ACR information segments permit advertisers to attain incremental attain with TV-viewing audiences, managed frequency and aggressive conquesting.
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Spanning each linear and streaming, Nexxen’s ACR information segments are instantly accessible on The Commerce Desk’s platform for activation as its first self-service TV information supplier within the U.Okay. and Canada, in addition to within the U.S. and Australia. The information segments are categorized by style, networks, applications and brand-level advert publicity, providing extra holistic and complete TV-viewing information.
“We’ve lengthy understood and appreciated the methods during which ACR information can empower advertisers to higher perceive their audiences’ TV viewership patterns and inform their cross-platform investments,” mentioned Karim Rayes, Chief Product Officer at Nexxen.
“In the end, we wish to guarantee these advertisers have entry to the richest, most related information accessible and the pliability to activate that information throughout the premium, open web – which is strictly what this partnership with The Commerce Desk brings to market.”
“Manufacturers want to consider TV media shopping for in a holistic method that mixes each their linear and CTV plans,” mentioned Ben Sylvan, VP of Information Partnerships at The Commerce Desk. “Nexxen’s ACR information can empower advertisers to higher perceive their viewers throughout platforms and units, to allow them to intention to effectively make investments their media budgets to supply shoppers with a premium advert expertise.”
About Nexxen
Nexxen empowers advertisers, businesses, publishers and broadcasters all over the world to make the most of information and superior TV within the methods which are most significant to them. Our versatile and unified expertise stack includes a demand-side platform (“DSP”) and supply-side platform (“SSP”), with the Nexxen Information Platform at its core. With streaming in our DNA, Nexxen’s sturdy capabilities span discovery, planning, activation, monetization, measurement and optimization – accessible individually or together – all designed to allow our companions to achieve their targets, irrespective of how far-reaching or hyper area of interest they might be.
Nexxen is headquartered in Israel and maintains workplaces all through america, Canada, Europe and Asia-Pacific, and is traded on the London Inventory Trade (AIM: NEXN) and NASDAQ (NEXN). For extra data, go to www.nexxen.com.
About The Commerce Desk
The Commerce Desk™ is a expertise firm that empowers consumers of promoting. By means of its self-service, cloud-based platform, advert consumers can create, handle, and optimize digital promoting campaigns throughout advert codecs and units. Integrations with main information, stock, and writer companions guarantee most attain and decisioning capabilities, and enterprise APIs allow customized growth on high of the platform. Headquartered in Ventura, CA, The Commerce Desk has workplaces throughout North America, Europe, and Asia Pacific. To be taught extra, go to thetradedesk.com or observe us on Fb, Twitter, LinkedIn and YouTube.
