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O2 recruits genius AI granny to see off the scammers

Simply when AI is feeling like a dystopian nightmare, right here comes O2’s hero of the hour to make sense of the expertise. Daisy (the ‘ai’ clue is within the title) can chat to fraudsters for hours on the cellphone, maintaining them busy to allow them to’t trouble the remainder of us.

Daisy may seem to be the right sufferer, however on a regular basis she’s beating them at their very own recreation. The ‘scambaiter’ has her personal TikTok account and is modelled on one of many VCCP group’s actual kin for further authenticity.

Simon Valcarcel, advertising director at Virgin Media O2, stated “I’m thrilled to launch the most recent member of our fraud group, Daisy: She’s our secret weapon towards scammers – indistinguishable from an actual particular person, an AI hiding in plain sight, devoted to losing fraudsters time. With scammers working full-time name centres particularly to focus on Brits, we’re urging everybody to assist play their half by forwarding-on dodgy calls and messages to 7726 totally free.”

Daisy is launched by Love Islander Amy Hart, who was herself a sufferer of scamming, simply to underline the message that it will probably even occur to tech-savvy Gen Z.

It’s a vengeful delight to observe each second, as Daisy slowly frustrates the scammers together with her limitless endurance.

MAA artistic scale: 8.5

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