Publicis Groupe, which is trying more and more like a large consultancy with a artistic and media arm, has purchased 50-year previous Mars United Commerce, claimed to be the world’s largest impartial commerce firm. Mars has over 1,000 workers in 14 international hubs. Deal phrases weren’t disclosed.
Mars will probably be rolled into Publicis knowledge enterprise Epsilon.
Mars CEO Rob Rivenburgh says: “Becoming a member of Publicis Groupe will assist Mars notice our imaginative and prescient of being the preeminent international commerce firm quicker and extra fully. We’re excited to have the help of Publicis to convey new alternatives to our present purchasers and in addition to share our related commerce answer with new purchasers across the globe. We sit up for writing the subsequent chapter of commerce collectively.”
Publicis CEO Arthur Sadoun says: “We’re delighted to be welcoming Rob and his unbelievable groups at Mars to Publicis Groupe. Their progressive spirit and proprietary platforms will additional join and complement our present capabilities, to ship industry-leading, end-to-end commerce options for our purchasers, each on-line and offline.
“With the acquisition of Influential this summer season, and now Mars, Publicis is uniquely positioned to assist our purchasers perceive each present shoppers and future prospects, and join that data at a person degree to the brand new media channels that work hardest for his or her enterprise.”
