Norwegian postal service Posten will get its Christmas adverts proper yearly, however this 2024 Netflix-style documentary in regards to the rise and fall of Rudolf surpasses even its personal excessive requirements.
Reinfall tells the story of how Rudolf is ruined by fame on this darkish, humorous spot that doesn’t overlook to incorporate a powerful message about Posten’s reliability. Artistic company Pol has taken the Christmas story to all kinds of locations during the last six years; from homosexual Santa and Trump satire to Jesus because the postman’s youngster and environmental impression, Pol all the time hits the zeitgeist.
Hege Barbara Aarhus, marketing campaign supervisor at Posten, mentioned: “This time, we wished to shift the main focus away from Santa and onto those that share our job of delivering items. Whereas we received’t intervene with the North Pole’s operations, we’re proud to point out that Posten has delivered faithfully each Christmas since 1647 – regardless of how issues are going up North.”
Pia Emilie Lystad and Thea Heber Bjørndal Iversen, the creatives behind this 12 months’s vacation marketing campaign, mentioned: “Because the world has felt darkish for thus lengthy, we consider one of the best reward Posten may give is a contact of vacation laughter. Our satirical documentary, Reinfall, offers a playful have a look at the movie star lifetime of Santa’s head reindeer. The manufacturing was a number of enjoyable. We dove deep into each element, even utilizing cameras from completely different eras for the archival footage.”
A uncommon instance of an extended advert (virtually 4 minutes) the place you need to watch to the tip.
MAA inventive scale: 9
