System1 has produced its checklist of Christmas advert winners thus far (in accordance with its panel) and they’re:
Aldi – “Get into the Christmas Spirit with Kevin the Carrot” – 5.9 Stars
Coca-Cola “Holidays Are Coming” – 5.9 Stars
Sainsbury’s – “Phizz-whizzing” – 5.9 Stars
Lidl – “Lidl Presents: A Magical Christmas” – 5.9 Stars
Cadbury – “Secret Santa Supply” – 5.9 Stars
Disney – “The Boy and the Octopus” – 5.9 Stars
Amazon – “Midnight Opus” – 5.9 Stars
Lodge Chocolat – “Welcome to Our Chocolate Imaginarium” – 5.9 Stars
M&S Meals – “The Journey” – 5.9 Stars
Nationwide Belief – “Uncover the enjoyment of giving from place with the Nationwide Belief this Christmas” – 5.8 Stars
Chief buyer officer Jon Evans says: “This 12 months has been exceptional for artistic consistency, reaffirming that entrepreneurs tire of campaigns far quicker than shoppers do. Regardless of the backlash round Coke’s AI-driven Holidays Are Coming, the acquainted belongings and consistency nonetheless resonated. Many winners this 12 months featured character fluent gadgets like Kevin the Carrot and the Very flamingos—evergreen creations that reach into broader campaigns, driving brand-building success year-round. Right here’s to extra constant Christmas artistic—and even higher consistency all year long -a confirmed technique for achievement.”
