Within the method of Dr Michael Mosley’s Simply One Factor BBC collection, The World Wildlife Fund and Unusual are “prescribing” a every day dose of nature to the UK. The brand new marketing campaign is predicated on the concept simply 20 minutes per day is sufficient to make a optimistic impression on our psychological well being.
The immediately soothing results of the movie and print work – assisted by the calm reassurance of ITV This Morning’s Dr Sara Kayat – signifies that they could effectively be proper about this.
Dr Kayat mentioned: “Nature is a strong ally in defending our psychological well being. I need to encourage everybody to get their every day dose of nature — whether or not outdoor or at house — as a result of everybody deserves higher psychological well being.”
Matt Curtis, Unusual design director, mentioned: “The juxtaposition of the pure world in opposition to the medical ephemera of pharmaceutical packaging is uncommon and uncomfortable. They don’t seem to be pure allies so it makes you cease and take discover. Nature is our best treatment, the medication for our soul, which all of us want to recollect.”
The WWF is the winner of ITV’s new Head First award, which is a part of channel’s ongoing “Get Britain Speaking” marketing campaign from Unusual. Because the winner, WWF will get £1m of airtime.
Unusual additionally wins by taking the possibility to showcase its creativity, together with some placing print work that may make passers-by pause for contemplation on their technique to getting their every day dose of nature.
MAA inventive scale: 7.5
