NEW YORK — VideoAmp, a number one tech-first media measurement firm remodeling promoting, at present broadcasts that it’s experiencing record-breaking development as consumers proceed to take a position extra in data-driven viewers options, diversifying their media spend to broaden past legacy measurement. The corporate reviews $1 billion in media {dollars} assured on VideoAmp foreign money to this point, exhibiting 641% YoY development and on monitor to achieve $1.5 billion by year-end.
“At Warner Bros. Discovery, we’re dedicated to offering unmatched worth to our shoppers with modern options that drive distinctive outcomes”
Amid the continuing transformation of the media panorama, VideoAmp has seen fast demand for its superior foreign money and measurement options throughout main broadcast and cable networks, streaming suppliers, businesses and advertisers with 98% protection of the TV writer ecosystem, 11 company teams and greater than 1,000+ advertisers.
The corporate’s upward trajectory continues as {industry} constituents — together with, however not restricted to A+E Networks (A&E, Lifetime, The HISTORY Channel), AMG, IPG Mediabrands, NBCUniversal, OMG, Paramount, RPA and Warner Bros. Discovery — are leveraging VideoAmp to energy their cross platform planning and measurement options, providing their shoppers extra exact viewers attain and a better return on their media spend. AMG, as an illustration, continues to solely leverage VideoAmp foreign money for its enterprise. Additional, the corporate’s partnership with OpenAP has expanded the general marketplace for superior viewers campaigns with OpenAP serving as a cross-publisher viewers activation layer for VideoAmp foreign money – a partnership seeing vital year-over-year development and adoption.
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“As an early adopter of massive knowledge, VideoAmp has made profound contributions to foreign money innovation. Aiming to right-size the {industry}’s measurement capabilities to mirror whole video viewership and help viewers planning and shopping for. We applaud VideoAmp’s efforts to foster wholesome competitors in our market and for enabling our shoppers to transact and measure towards the audiences and KPIs that matter most to them,” says Geoffrey Calabrese, Chief Funding Officer, Omnicom Media Group North America.
Moreover, earlier this yr, it was introduced that VideoAmp would energy WBD’s proprietary, first-party knowledge platform, Olli, to permit for seamless marketing campaign planning, activation and measurement throughout WBD’s total portfolio of premium content material and types. Since then, WBD has seen 166% development in cross-platform campaigns assured on VideoAmp foreign money.
“At Warner Bros. Discovery, we’re dedicated to offering unmatched worth to our shoppers with modern options that drive distinctive outcomes,” stated David Porter, Head of Advert Gross sales Analysis, Information, and Insights at Warner Bros. Discovery. “Integrating VideoAmp’s state-of-the-art measurement instruments into our Olli platform has delivered extraordinary ranges of development, effectivity, and execution to our companions’ cross-platform Information Pushed Video campaigns throughout WBD’s iconic portfolio of manufacturers and programming.”
VideoAmp’s expertise and measurement options provide businesses, manufacturers and publishers prime quality huge knowledge, methodologies and expertise to energy promoting and content material use circumstances in a cross-platform world. Earlier this yr, the corporate partnered with Snap Inc. in an industry-first collaboration to combine its full set of social stock into VideoAmp’s cross-platform planning resolution leveraging scaled log information. VideoAmp is working with all main publishers on knowledge integration to allow finest in school planning for media consumers forward of the ‘25-26 Upfront planning cycle.
“That is extremely encouraging to see, and share, as our development figures clearly point out that there’s a seismic {industry} shift undertow,” says Pete Bradbury, Chief Business and Development Officer, VideoAmp. “Superior media measurement is right here, and it’s right here to remain. Our mission is to assist shoppers plan, ship, and in the end drive higher outcomes, and we’re making good on that promise.”
The corporate is about to launch its final result measurement capabilities in This fall ‘24 to offer extra exact, seamless measurement for shoppers because the shift to superior foreign money takes maintain throughout the {industry}, with extra thrilling developments and strategic collaborations to be introduced within the coming months.
About VideoAmp
VideoAmp is a media measurement firm remodeling promoting. By leveraging the facility of currency-grade huge knowledge, VideoAmp’s options permit shoppers to entry superior audiences and real-time insights to plan, optimize and measure media investments throughout platforms. With these options, media sellers can improve the worth of their stock, whereas advertisers can profit from elevated return on funding. VideoAmp has seen unimaginable adoption for its measurement and foreign money options with 641% YoY development, 98% protection of the TV writer ecosystem, 11 company teams and greater than 1,000+ advertisers. VideoAmp is headquartered in Los Angeles and New York with workplaces throughout america. To be taught extra, go to www.videoamp.com.
