The Firm immediately integrates consumer information units into VALID™ to ship extra correct and holistic illustration of conversions following advert publicity on linear TV, streaming and digital channels
NEW YORK — VideoAmp, a number one tech-first media measurement firm reworking promoting, introduced its plans to ship on superior end result measurement capabilities for advertisers and publishers throughout a variety of verticals, together with CPG, bank card, auto and pharmaceutical. The Firm will now combine information from end result suppliers throughout these classes immediately into its proprietary information and tech engine VALID™, to ship quicker, extra correct and holistic illustration of conversions following advert publicity on linear TV, streaming and digital channels.
“These new capabilities unlock scaled end result measurement for our shoppers, throughout verticals”
A core element of VALID™, the VideoAmp Commingled ID Graph brings collectively on-line and offline identifiers from a number of sources right into a single graph that acts because the connective tissue between impressions, audiences and outcomes, delivering a median 70% improve in measurement match charges vs single supplier ID options. Supercharged by a number of datasets, VideoAmp’s proprietary ID Graph helps advertisers and publishers scale back waste by reaching and measuring their supposed audiences throughout platforms, serving to them drive extra gross sales and create a extra favorable client expertise.
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“These new capabilities unlock scaled end result measurement for our shoppers, throughout verticals,” mentioned Josh Hudgins, Chief Product Officer, VideoAmp. “By way of these integrations, VideoAmp is laying the groundwork for standardized end result reporting throughout industries, and affording our shoppers the flexibility to maximise the worth of their media.”
Affinity Options, Circana, Polk Automotive Options from S&P International Mobility, PlaceIQ and PurpleLab are only a few end result suppliers integrating into VALID™. With these integrations, advertisers can extra precisely assess conversions based mostly on how they purchase (by way of community, daypart, program and tactic) and determine high-value audiences to tell in-flight or future marketing campaign optimizations. For publishers, these integrations unlock attribution insights with each velocity and scale to tie their premium advert stock to precise enterprise outcomes for his or her advertisers.
Leveraging the ability of those enhanced capabilities, earlier this 12 months, a significant CPG model assured data-driven linear campaigns on superior audiences throughout a number of networks on VideoAmp Superior Foreign money. Leveraging loyalty card information from supplier Circana, this marketing campaign confirmed an +86% dialog fee in comparison with demo campaigns on the identical networks.
“Circana is delighted to associate with VideoAmp to allow advertisers and their businesses to exhibit efficiency outcomes,” says Amy Marentic, president of International Options at Circana. “Advertisers can noticeably enhance ROAS by leveraging Circana’s 100% deterministic information within the planning course of and by optimizing their media purchase towards these packages, dayparts, and so forth. that almost all resonate with their clients.”
Equally, a number one pharmaceutical model just lately utilized VideoAmp Superior Foreign money to ensure data-driven linear campaigns on superior audiences throughout two networks. Leveraging well being claims information from supplier PurpleLab, the marketing campaign resulted in a +50% conversion fee in comparison with demo campaigns on the identical networks.
“We’re in a brand new period of TV promoting, one the place there may be ample alternative for manufacturers to raised measure — and subsequently higher perceive — the worth and outcomes of their investments,” mentioned Ted Sweetser, VP of Promoting Partnerships & Technique, PurpleLab. “PurpleLab is proud to associate with VideoAmp to assist ship on this promise. The job of the CMO will get a bit of simpler at this time, as VideoAmp brings an actual understanding of ROI to tv, an area the place half the {dollars} have gone with a fraction of the measurability.”
About VideoAmp
VideoAmp is a media measurement firm reworking promoting. By leveraging the ability of currency-grade massive information, VideoAmp’s options enable shoppers to entry superior audiences and real-time insights to plan, optimize and measure media investments throughout platforms. With these options, media sellers can improve the worth of their stock, whereas advertisers can profit from elevated return on funding. VideoAmp has seen unimaginable adoption for its measurement and forex options with 641% YoY progress, 98% protection of the TV writer ecosystem, 11 company teams and greater than 1,000+ advertisers. VideoAmp is headquartered in Los Angeles and New York with places of work throughout america. To be taught extra, go to www.videoamp.com.
