Wren, claimed to be the UK’s primary kitchen and bed room retailer, has appointed Bountiful Cow to deal with its media and inventive accounts within the UK, price over £20m. The appointment, one of many greatest mixed media and inventive UK wins lately, follows a closed two-month assessment course of.
Bountiful Cow is charged with model technique, comms planning, media shopping for, ATL inventive and manufacturing.
Wren CMO Amy Clayden says: “The crew at Bountiful Cow are the proper match for Wren. We wish to problem the established order and push the boundaries, and their perception, challenger intuition, and readability of thought are precisely what we have to take Wren’s advertising and communications to the subsequent stage.”
Bountiful Cow CEO Adam Foley says: “We’re very proud to associate with Wren for his or her subsequent stage of development. Whereas they’ve achieved unbelievable success during the last 15 years, they’ve by no means misplaced their challenger spirit and that’s precisely the type of enterprise we wish to work with right here at Bountiful Cow.”.
Bountiful Cow takes over from incumbent IMA-HOME on November 1.
IMA-HOME MD Alexandra Uprichard, stated: “We’ve completely loved working with Wren creating industry-leading, modern campaigns akin to The Nice Wrenovation. Although our partnership has come to an finish by mutual settlement, we want the Wren crew all the perfect for a profitable future.”
Bountiful Cow is backed by the7stars which has made one thing of a speciality of profitable inventive alongside media.
