Advertising

Yahoo DSP Companions with GeoEdge to Safeguard the Advert Expertise Throughout Its Digital Ecosystem

This partnership strengthens promoting integrity throughout the advert ecosystem, fostering a safer and reliable provide chain

NEW YORK, NY – GeoEdge, a worldwide chief in advert safety and high quality, has been chosen by Yahoo DSP to reinforce the safety and integrity of its promoting ecosystem. This collaboration reinforces Yahoo’s dedication to offering a safer, extra dependable atmosphere for its expansive promoting platform throughout all the provide chain.

By leveraging GeoEdge’s advert high quality service, Yahoo DSP elevates its infrastructure to make sure that advert creatives are safe and free from malware and content material dangers. As digital promoting faces rising person expertise and security threats, GeoEdge’s safety safeguards in opposition to malicious code, social engineering assaults, cloaking, and delicate promoting. Advert quality control help Yahoo in defending in opposition to high-risk and dangerous inventive content material, together with political and election adverts, safeguarding world audiences.

Commercial

“Safety and person belief are on the core of what we do at Yahoo DSP. GeoEdge’s revolutionary advert safety know-how permits us to proactively stop dangerous adverts from reaching our customers and keep a trusted atmosphere for advertisers and publishers. This partnership permits us to remain forward of evolving dangers whereas guaranteeing that our advert stock stays safe and compliant,” stated Giovanni Gardelli, VP Advertisements Information Merchandise, Yahoo DSP.

This partnership allows Yahoo DSP to fulfill rigorous advert high quality requirements throughout all the provide chain. By blocking pathways exploited by menace actors, Yahoo DSP delivers a safer on-line expertise for thousands and thousands of customers. GeoEdge additionally helps Yahoo Backstage’s model security performance, together with IAB class filtering and artistic language identification for Yahoo DSP’s writer companions. The collaboration not solely boosts advertiser confidence, but in addition ensures a safe and compliant atmosphere to maximise marketing campaign efficiency.

“GeoEdge is proud to companion with Yahoo DSP to boost the requirements of advert safety throughout its expansive market,” stated Amnon Siev, CEO of GeoEdge. “By blocking the paths that malicious campaigns take by DSPs and SSPs to succeed in customers, we’re offering a seamless, safe expertise that advantages publishers, advertisers, and customers alike.”

With strong person expertise and security protections, Yahoo DSP strengthens its dedication to delivering high-quality advert experiences to world customers. Collectively, Yahoo DSP and GeoEdge guarantee advert integrity throughout all the provide chain, stop menace actors from infiltrating the digital promoting ecosystem, and keep a dependable on-line expertise for all customers.

About Yahoo
Yahoo serves as a trusted information for a whole bunch of thousands and thousands of individuals globally, serving to them obtain their objectives on-line by our portfolio of iconic merchandise. For advertisers, Yahoo Promoting affords omnichannel options and highly effective knowledge to interact with our manufacturers and ship outcomes. To study extra about Yahoo, please go to yahooinc.com.

About GeoEdge
GeoEdge is on the forefront of fixing programmatic advert high quality challenges, uniting the digital world with safe and interesting promoting experiences. GeoEdge’s advert high quality and safety know-how empowers publishers, apps, and platforms to stop malicious, low-quality, and non-compliant adverts throughout CTV, cell, and internet. With real-time safety, GeoEdge ensures that advert stock stays clear and compliant, offering full management over the advert expertise. Be taught extra at: www.geoedge.com

Leave a Reply

Your email address will not be published. Required fields are marked *